Creative Producer

Vibe, Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• At Vibe.co, we are at the forefront of revolutionizing the advertising landscape, empowering brands to forge deeper connections with their audiences through a blend of human insight, data-driven strategies, and measurable outcomes. Our innovative platform seamlessly integrates creativity, cutting-edge technology, and automation, ensuring that ad experiences are not only relevant and efficient but also profoundly impactful across all digital screens, including the rapidly expanding Connected TV (CTV) ecosystem. We are experiencing a period of significant growth, with an ambitious target to achieve a 2.5x revenue increase by 2026, and high-quality creative content is the linchpin of this strategic expansion. Our robust paid engine has been instrumental in scaling Vibe from $40M to $160M in Annual Recurring Revenue (ARR), supported by a diversified channel mix encompassing Vibe (Streaming TV), Meta, LinkedIn, and Google (Search & YouTube). We cater to the entire Total Addressable Market (TAM), serving businesses of all sizes, from small enterprises and major e-commerce brands to fast-paced, high-growth startups. Now, we are intensifying our focus by substantially increasing our investment in paid advertising. We possess the sophisticated infrastructure required for large-scale targeting and precise measurement of campaign effectiveness. What we urgently need is a dynamic creative engine capable of continuously delivering compelling messages to the right audiences.
• Your mission as a Creative Producer is to spearhead all creative production efforts for our high-volume paid advertising engine. This role transcends the creation of a single, perfect advertisement; it is about architecting and maintaining a creative machine that fuels our growth engine through relentless testing and iterative refinement. You will be responsible for producing a high volume of diverse content tailored for our performance marketing channels, including prominent platforms like Meta and LinkedIn. Collaborating closely with the Head of Growth and our dedicated analytics team, you will identify successful creative strategies, implement rapid iterations based on performance data, and construct a scalable creative system that can sustain our aggressive growth objectives. This position is ideally suited for an individual who is deeply immersed in performance creative, possesses a keen understanding of human psychology, and operates with exceptional speed and agility. We are seeking individuals who are not afraid to propose unconventional ideas, embrace rapid experimentation, and develop content that captivates, compels, and converts.
• Key Responsibilities:
• Own and execute all creative production for the paid advertising engine, encompassing both static assets and video content across key performance marketing channels such as Meta and LinkedIn.
• Drive high-volume output with a strong emphasis on diversity, consistently delivering multiple static ad concepts and video concepts each week.
• Produce high-quality static assets and rapidly developed vertical video content, leveraging user-generated content (UGC) style footage, smartphone filming techniques, AI-powered tools, or any other efficient methods to maintain velocity.
• Implement a rigorous testing methodology, working hand-in-hand with the analytics team to pinpoint winning creative concepts and iterate swiftly based on performance data.
• Develop and refine a scalable creative system, establishing robust templates and workflows that enhance output volume without compromising on quality.
• Focus intently on emotional resonance and psychological triggers, understanding the core elements that capture audience attention and motivate them to click through.
• Collaborate with performance marketing and analytics teams to interpret campaign data, identify trends, and translate insights into actionable creative improvements.
• Stay abreast of the latest creative trends, platform updates, and emerging technologies in digital advertising to ensure Vibe's creative output remains cutting-edge.
• Manage multiple creative projects simultaneously, ensuring deadlines are met and quality standards are upheld in a fast-paced environment.
• Contribute to the strategic development of creative briefs, ensuring alignment with campaign objectives and target audience profiles.
• Experiment with new ad formats and creative approaches to continuously optimize campaign performance and discover novel engagement strategies.
• Maintain a proactive and problem-solving attitude, addressing creative challenges with innovative solutions and a hands-on approach.
• Ensure all creative assets adhere to brand guidelines while pushing creative boundaries for maximum impact.
• Contribute to a culture of continuous learning and improvement within the creative and growth teams.
• Actively seek feedback and incorporate learnings into future creative production cycles.
• Champion the integration of AI tools and technologies to enhance creative efficiency and explore new possibilities in content generation.
• Understand the nuances of different platforms (e.g., Meta, LinkedIn, CTV) and tailor creative approaches accordingly.
• Contribute to the overall growth strategy by ensuring creative output directly supports key performance indicators (KPIs) and business objectives.
• Foster strong working relationships with internal stakeholders, including marketing, product, and sales teams, to ensure cohesive campaign execution.
• Proactively identify opportunities for creative optimization and innovation within the paid media space.
• Develop a deep understanding of Vibe's target audience segments and their respective motivations and pain points.
• Ensure a high degree of creativity and originality in all produced assets, differentiating Vibe from competitors.
• Manage and organize creative assets efficiently for easy access and reuse.
• Contribute to post-campaign analysis by providing creative insights and recommendations for future campaigns.
• Embrace a data-informed yet creatively driven approach to production, balancing analytical rigor with imaginative thinking.
• Be the driving force behind a creative production process that is both agile and effective, directly contributing to Vibe's ambitious growth trajectory.

🎯 Requirements

• Minimum of 2 years of experience in high-volume creative production specifically for performance marketing campaigns.
• Proven track record of producing a high volume and high diversity of creative assets, including dozens of variations across different angles and formats.
• Experience in creating compelling static social media ads and quick-turn vertical video content suitable for performance channels.
• An AI-native mindset, with demonstrable experience using generative AI tools to accelerate production workflows and experiment with novel content formats.
• A strong understanding of performance marketing data and analytics, with the ability to iterate on creative based on insights without sacrificing creative integrity.
• A blend of exceptional creativity, a 'hacker spirit,' and a deep understanding of human psychology to drive audience action.
• A pronounced bias for action, demonstrating the ability to quickly conceptualize, produce, and deploy creative assets, potentially even within the same day.
• Mobile gaming creative experience OR a strong Direct-to-Consumer (DTC) e-commerce background from major brands that have managed substantial paid advertising budgets.

🏖️ Benefits

• Comprehensive medical, dental, and vision insurance plans to support your overall well-being.
• A robust 401(k) plan with company matching contributions to help you save for the future.
• Unlimited Paid Time Off (PTO) designed to encourage recharging, resetting, and maintaining a healthy work-life balance.
• Generous paid parental leave for both maternity and paternity, supporting new parents during this significant life event.
• A flexible hybrid work model, with our office located in NYC's vibrant Flatiron District, offering the opportunity to collaborate in person when desired.

Skills & Technologies

Remote

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Vibe, Inc.

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About Vibe, Inc.

Vibe, Inc. offers an easy-to-use Streaming & Connected TV Advertising Platform designed for brands of all sizes, from startups to large enterprises and agencies. The platform empowers marketers to generate leads, increase sales, build awareness, and drive traffic by targeting viewers across 500+ channels with AI optimization, audience targeting, and creative solutions. Vibe simplifies placing brands on TV, even allowing for the creation of TV-ready ads in seconds. Trusted by over 10,000 performance marketers, Vibe has helped generate hundreds of millions in revenue, proving its effectiveness in transforming TV into a measurable performance channel. The platform also boasts a 4.8 out of 5 rating on G2, reflecting its user satisfaction.

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