Strategist (Creative)

Kyra Technologies Inc.

Job Overview

Location

Remote

Job Type

Full-time

Full Job Description

📋 Description

• Kyra is at the forefront of revolutionizing creator marketing, seamlessly blending data, creativity, technology, and AI to empower creators and deliver significant business impact for the world's most ambitious brands. As a full-service, AI-powered global influencer marketing agency, we partner with renowned enterprise brands such as H&M, L'Oréal, and Amazon, enabling them to forge authentic connections with their target audiences through culturally resonant content. Bolstered by $15 million in Series A funding, our proprietary technology platform, the Kyra Platform, serves as the backbone for our operations, empowering our team to execute campaigns at scale and guarantee measurable performance.
• In this pivotal role as a Strategist (Creative), you will be instrumental in architecting platform-native campaign strategies that artfully combine compelling creative storytelling with tangible brand impact. Your responsibilities will span the entire campaign lifecycle, from the initial pitch and strategic development through to post-campaign analysis. You will be tasked with transforming raw insights into bold, innovative creative concepts that captivate audiences across key platforms like TikTok, Instagram, and YouTube, and beyond.
• A core aspect of your role will involve close collaboration with various internal teams, including Client Solutions, Campaign Management, Paid Media, and Business Development. This cross-functional synergy is crucial for delivering campaigns that are not only aesthetically striking but also demonstrably effective in achieving commercial objectives. This position is ideally suited for a strategist with a keen understanding of the beauty industry, someone who is adept at translating complex data into engaging narratives, client objectives into impactful creative executions, and emerging trends into strategic opportunities.
• **Strategic Campaign Development:** You will spearhead the end-to-end development of comprehensive campaign strategies. This includes meticulous audience profiling, defining creator casting logic, conceptualizing content formats, crafting core messaging, and establishing clear performance Key Performance Indicators (KPIs). You will work collaboratively with cross-functional teams to conceptualize and articulate platform-native campaign ideas that are perfectly aligned with the brand's unique tone of voice and overarching commercial goals. A significant part of this will involve writing high-quality, persuasive briefs and strategic presentations designed to inspire both clients and the creators involved in the campaigns.
• **Insights, Data & Measurement Strategy:** You will be responsible for defining, refining, and implementing robust measurement frameworks to assess campaign success. This will involve tracking and analyzing key metrics such as Cost Per View (CPV), Engagement Rate (ER), and various platform-specific KPIs. Leveraging first-party data, platform analytics, and audience insights, you will inform targeting strategies, guide creative direction, and optimize campaign performance in real-time. You will partner closely with the Paid Media and Client Solutions teams to interpret campaign results, derive actionable insights, and formulate strategic recommendations for future initiatives and ongoing optimization.
• **Trend Forecasting & Cultural Analysis:** You will take the lead in cultural listening, conducting thorough market research, and continuously tracking platform trends, with a particular focus on the beauty category. Your ability to translate emerging insights into practical, actionable campaign ideas and identify new brand opportunities will be invaluable. Furthermore, you will support new business development efforts by contributing critical trend insights and strategic viewpoints for pitches, proposals, and client presentations, helping Kyra secure new and exciting partnerships.
• **Client Engagement & Strategic Advisory:** You will actively participate in client calls, presenting strategic recommendations with clarity and conviction, and effectively articulating the rationale behind campaign decisions. Collaborating with Account and Campaign Leads, you will respond to client briefs, refine campaign strategies based on feedback, and serve as the primary strategic lead across your assigned client portfolio. Building strong, trust-based relationships with clients through demonstrated value and transparent communication will be paramount.
• This role offers a unique opportunity to shape the future of creator marketing within a dynamic and rapidly growing agency, working with some of the most recognizable brands in the world and leveraging cutting-edge technology to drive real-world impact. You will be empowered to innovate, experiment, and contribute to a culture that values creativity, data-driven decision-making, and a passion for cultural relevance.

🎯 Requirements

• 5-7 years of experience in strategy, planning, insights, or branded content, ideally within the creator economy, beauty sector, or a social-first brand environment.
• Deep understanding of platform behaviors, content formats, and the creator economy across TikTok, Instagram, and YouTube.
• Proven fluency in TikTok culture, including trend cycles and platform-native audience behavior, with the ability to translate brand identities into authentic, scroll-stopping creator content.
• Demonstrated ability to work with performance metrics, audience data, and platform insights, structuring frameworks, making data actionable, and presenting performance narratives clearly.
• Exceptional brief-writing, storytelling, and presentation skills, coupled with strong client-facing presence and the ability to articulate ideas confidently.
• A hybrid thinker who blends logic with creativity, intuition with structure, and has experience owning strategy across multiple live campaigns and strategic touchpoints.

🏖️ Benefits

• Competitive salary of £60,000 - £70,000 per annum, dependent on experience.
• Fully remote working position within the UK.
• Opportunity to work with a leading global influencer marketing agency and collaborate with world-renowned enterprise brands.
• Access to a proprietary AI-powered technology platform (Kyra Platform) that facilitates data-driven strategy and execution.
• Be part of a dynamic, innovative, and fast-growing company at the forefront of creator marketing.
• Support for professional development and growth within the organization.

Skills & Technologies

Remote

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Kyra Technologies Inc.

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About Kyra Technologies Inc.

Kyra Technologies Inc. is a leading provider of AI-powered solutions focused on enhancing customer engagement and operational efficiency. Their platform leverages advanced machine learning and natural language processing to deliver personalized experiences across various touchpoints. Kyra's technology enables businesses to automate customer service, gain deeper insights into customer behavior, and optimize marketing campaigns. The company aims to empower organizations to build stronger customer relationships and drive significant business growth through intelligent automation and data-driven strategies. Their solutions are designed to be scalable and adaptable to the unique needs of diverse industries, facilitating seamless integration with existing business processes.

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