CRM Manager

📋 Description

• • Own end-to-end retention strategy across the customer lifecycle for Polymarket’s US App and Polymarket.com, driving conversion, engagement, and reactivation through targeted campaigns.
• • Build, optimize, and execute multi-channel marketing campaigns using email, push notifications, in-app messages, and SMS to align with company initiatives and key market events.
• • Design and implement programs focused on user engagement, cross-sell opportunities, churn mitigation, and reactivation, tailored to behavioral and demographic segments.
• • Develop micro-segmentation strategies to deliver the right message, through the right channel, at the right moment, with measurable impact on key performance indicators.
• • Own real-time triggered messaging systems that respond dynamically to live market events, ensuring Polymarket remains relevant during high-impact moments in politics, economics, sports, and culture.
• • Partner closely with Product teams to influence feature adoption, refine notification strategy, and improve the integration of real-time messaging systems within the product experience.
• • Collaborate with Data teams to perform cohort analysis, build predictive segmentation models, and validate the effectiveness of retention initiatives through rigorous experimentation.
• • Run fast, data-driven experiments to increase user engagement around breaking news, live markets, and high-volume events, iterating rapidly based on performance insights.
• • Define, track, and report on core retention metrics including LTV, churn rate, DAU/MAU, and campaign ROI on a weekly basis to marketing leadership and product stakeholders.
• • Ensure all retention strategies are grounded in user behavior data, with clear attribution and quantifiable outcomes tied to business goals.
• • Maintain a deep understanding of customer journeys across web and mobile platforms, optimizing touchpoints to maximize retention and reduce friction.
• • Adapt campaign pacing and messaging in real time to respond to volatile market conditions and unexpected news events that drive spikes in user activity.
• • Translate complex behavioral data into actionable insights and communicate findings clearly to cross-functional teams including marketing, product, and analytics.
• • Stay current with industry trends in retention marketing, personalization, and lifecycle automation to continuously elevate Polymarket’s user engagement strategy.
• • Prioritize initiatives based on potential impact, resource constraints, and alignment with company-wide growth objectives in a fast-moving, event-driven environment.
• • Balance speed and rigor in experimentation, shipping iterations quickly while maintaining statistical validity and ethical user communication practices.
• • Represent the user’s voice within product and marketing discussions, ensuring retention efforts enhance, rather than intrude upon, the user experience.
• • Scale retention systems to handle growing user volume and increasing complexity of market events without compromising performance or personalization.
• • Maintain compliance with data privacy standards and platform policies in all messaging and segmentation practices.