Curn Specialist | DTC E-commerce | 100% Remote EU

Foxelli Group UAB

Job Overview

Location

Bulgaria

Job Type

Full-time

Full Job Description

📋 Description

• Analyze churn patterns across multiple DTC e-commerce brands within Foxelli Group to identify at-risk customer segments and root causes of attrition.
• Research competitor retention strategies and benchmark industry best practices to inform retention initiatives.
• Use AI tools to accelerate research, surface hidden patterns in customer data, and generate actionable insights beyond basic reporting.
• Map and audit the full customer lifecycle—from first touchpoint to long-term engagement—with a focus on identifying drop-off points and experience gaps.
• Own initiatives to optimize onboarding flows, early-stage activation, and post-purchase engagement to reduce churn.
• Develop, test, and iterate hypotheses through CRO experiments, lifecycle communications, win-back campaigns, and cancellation flow improvements.
• Build and maintain automated retention workflows including triggered email/SMS sequences, at-risk customer alerts, and personalized re-engagement sequences.
• Leverage AI to generate copy, simulate customer scenarios, and automate repetitive tasks to scale retention efforts with limited resources.
• Track and measure the impact of every retention initiative using cohort analysis, funnel metrics, and A/B test results.
• Document learnings from experiments: clearly articulate what worked, what didn’t, and why to inform future strategy.
• Present data-driven insights and strategic recommendations to senior stakeholders in a clear, compelling manner.
• Proactively explore emerging AI and automation tools to improve churn detection, response, and prevention workflows.
• Work across multiple Foxelli brands without losing focus, adapting strategies to each brand’s unique customer base and product offering.
• Maintain a deep understanding of customer psychology: what motivates retention, what triggers defection, and what constitutes "good enough to stay."
• Collaborate remotely with cross-functional teams to align retention initiatives with marketing, product, and customer service efforts.

🎯 Requirements

• Proven experience diagnosing churn at a root-cause level, not just reporting metrics
• Comfortable working with customer data: cohort analysis, funnel metrics, A/B test results
• Hands-on experience with customer journey mapping, onboarding optimization, or conversion rate optimization (CRO)
• Experience building automated workflows: triggered flows, lifecycle sequences, or similar retention automations
• Ability to turn messy data into a clear point of view and present it to senior stakeholders
• Experience working across multiple products or brands
• Uses AI tools beyond basic prompts and actively seeks ways to automate and improve workflows

🏖️ Benefits

• Full flexibility with schedule in a fully remote setting, with Hubstaff ensuring transparency and fairness
• Complimentary gym memberships and company-sponsored outdoor adventures
• Personal development budget for professional and personal growth
• Generous paid time off, including parental leave and vacation days
• Budget for home office setup
• Strong company culture and network of unique individuals that celebrate you

Skills & Technologies

Remote

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Foxelli Group UAB

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About Foxelli Group UAB

Lithuania-based e-commerce accelerator and consumer goods holding company. Operates a portfolio of outdoor, wellness and lifestyle brands sold primarily on Amazon and direct-to-consumer channels. Focuses on end-to-end product development, supply-chain management and digital marketing to scale niche consumer brands globally.

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