Customer Marketing Manager, B2B Social and Advocacy

OpenAI, Inc.

Job Overview

Location

San Francisco

Job Type

Full-time

Full Job Description

📋 Description

• Own the strategy and execution of customer stories and advocacy moments across LinkedIn, X, and YouTube, ensuring they align with OpenAI’s brand and enterprise messaging.
• Develop social-first content formats including short-form videos, clips, carousels, threads, and platform-native highlight moments tailored for B2B audiences.
• Create and direct content that supports enterprise product launches, customer advocacy campaigns, and broader brand initiatives through compelling storytelling.
• Draft outlines, scripts, narrative angles, and creative briefs for short-form B2B social content, ensuring clarity, impact, and platform optimization.
• Transform long-form customer films, interviews, and written case studies into digestible, platform-optimized assets for social distribution.
• Build and distribute share packs with recommended copy, visuals, and talking points for employees, executives, customers, and advocates to amplify messaging.
• Maintain a structured, data-informed publishing calendar for social channels, identifying workflow bottlenecks and improving content velocity.
• Partner cross-functionally with GTM, Product Marketing, Communications, Brand, Events, Creative, Production, Sales, and regional teams to align on storytelling priorities and execution.
• Collaborate directly with customers and industry advocates to co-create authentic, public-facing content that highlights real-world AI outcomes.
• Apply strong creative and trend fluency to leverage creator-style, lo-fi, and polished enterprise storytelling formats that resonate in B2B social spaces.
• Exercise editorial judgment to determine optimal hooks, pacing, sequencing, and amplification strategies for maximum engagement and reach.
• Demonstrate video and visual intuition by evaluating content quality, guiding production teams, and raising the standard of output across all social assets.
• Ensure all customer advocacy content reflects OpenAI’s mission to ensure general-purpose AI benefits all of humanity, with attention to diversity, inclusion, and ethical representation.
• Work in-office three days per week based in San Francisco, coordinating with teams and stakeholders in person to maintain alignment and creative synergy.

🎯 Requirements

• 7+ years in Customer Marketing, Social Marketing, Content Marketing, Product Marketing, or B2B GTM roles
• Deep experience with B2B social media platforms including LinkedIn, X, and YouTube
• Strong creative and trend fluency in creator-style, lo-fi, and enterprise storytelling formats
• Excellent editorial judgment for hooks, pacing, sequencing, and repeatable social formats
• Proven experience working with customers, advocates, and cross-functional teams in public storytelling
• Clear project leadership experience across Sales, Product Marketing, Communications, Creative, and Production teams

🏖️ Benefits

• Opportunity to shape the public narrative of cutting-edge AI technology with global impact
• Collaborative environment with world-class teams in Product Marketing, Communications, Brand, and Creative
• In-office work three days per week in San Francisco with access to OpenAI’s resources and culture
• Exposure to high-profile enterprise launches and customer advocacy programs at the forefront of AI innovation

Skills & Technologies

Onsite

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OpenAI, Inc.

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About OpenAI, Inc.

OpenAI is a San Francisco-based artificial intelligence research and deployment company founded in 2015. It develops large-scale AI models such as GPT, DALL-E, and Codex, providing cloud APIs and consumer applications like ChatGPT. Originally established as a non-profit, it later created a capped-profit subsidiary to attract capital while maintaining its mission to ensure artificial general intelligence benefits all of humanity.

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