DraftKings Inc. logo

Demand Generation Associate

Job Overview

Location

Remote - US

Job Type

Full-time

Category

Sales

Date Posted

May 17, 2026

Full Job Description

đź“‹ Description

  • • Own end-to-end demand generation efforts for VIP player acquisition, from initial prospect research through light qualification and handoff to the VIP Acquisition Team.
  • • Source and enrich high-potential prospect data using public research, internal tools, referrals, and strategic list-building initiatives to build a scalable outbound pipeline.
  • • Execute structured, multi-channel outbound outreach campaigns via email, phone, and digital platforms, ensuring full compliance with state gaming regulations and responsible gaming standards.
  • • Maintain high daily activity levels across outreach channels while consistently meeting or exceeding targets for qualified opportunities and pipeline growth.
  • • Deliver a professional, player-first acquisition experience by aligning messaging and engagement tactics with brand values and regulatory requirements.
  • • Partner cross-functionally with marketing, compliance, and VIP acquisition teams to refine outreach strategies, improve conversion rates, and enhance overall campaign effectiveness.
  • • Utilize CRM and sales automation tools to log activities, track prospect interactions, and ensure accurate pipeline reporting and forecasting.
  • • Proactively identify emerging prospect segments and emerging market opportunities through continuous research and data analysis to expand targeting precision.
  • • Maintain rigorous organizational discipline to manage large volumes of prospects, prioritize high-value leads, and follow up with consistent, timely communication.
  • • Adapt outreach approaches based on feedback, performance metrics, and evolving regulatory landscapes to ensure ongoing campaign optimization.
  • • Support the scaling of demand generation operations by contributing to process documentation, template development, and team knowledge-sharing initiatives.
  • • Collaborate with compliance and legal teams to ensure all outreach materials and practices adhere to state-specific gaming licensing rules and responsible gaming obligations.
  • • Represent DraftKings with integrity in all external interactions, maintaining a reputation for professionalism, transparency, and player-centric service.
  • • Track and report on key performance indicators including outreach volume, response rates, conversion rates, and pipeline velocity to inform team strategy.

🎯 Requirements

  • • Bachelor’s Degree with 1-2 years of experience in sales, business development, or a similar customer-facing role
  • • Ability to obtain and maintain required State Gaming Licenses
  • • Competitive and proactive mindset with proven success in outbound outreach and relationship-building
  • • Strong research, organizational, and communication skills with the ability to quickly learn new tools and workflows
  • • Coachability, adaptability, and desire to grow in a fast-paced, performance-driven environment

🏖️ Benefits

  • • Base salary of $60,000 USD plus bonus and equity compensation
  • • Comprehensive benefits package including health, dental, and vision insurance
  • • Remote work flexibility across the United States
  • • Support and guidance through the state gaming licensing process

Skills & Technologies

Junior
Remote
Degree Required

Ready to Apply?

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DraftKings Inc. logo
DraftKings Inc.
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About DraftKings Inc.

DraftKings Inc. operates regulated digital sports entertainment and gaming products in North America. Founded in 2012, it offers daily fantasy sports, sports betting, iGaming, and media content through web and mobile platforms. The company holds gaming licenses in multiple U.S. states and provinces, providing real-money wagering on professional and collegiate sports, online casino games, and live-dealer tables. Revenue is generated via entry fees, rake, and sportsbook hold. DraftKings has partnered with major leagues and teams, and it trades on the Nasdaq under DKNG.

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