Job Overview
Location
Remote - Texas
Job Type
Full-time
Category
Marketing
Date Posted
April 16, 2026
Full Job Description
đź“‹ Description
- • The Demand Generation Manager - Cross Sell owns strategy and execution for cross‑sell programs that increase product adoption across Ensora Health’s installed base, driving expansion pipeline and bookings by helping existing customers discover and adopt the right next product.
- • Day to day, the role involves designing and scaling segmented, signal‑based campaigns across email, in‑app experiences, webinars, and sales‑ and CS‑assisted plays; building lifecycle journeys aligned to customer stages; partnering with Customer Success and Sales on expansion playbooks; collaborating with Product Marketing on messaging; serving as marketing owner for add‑on products; creating advanced segmentation using usage signals and AI; launching and optimizing multi‑channel campaigns; defining KPIs and iterating based on performance; working with RevOps on targeting and reporting; running experimentation and optimization; and communicating results with data‑driven storytelling.
- • Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. The company offers AI-enabled solutions spanning practice management, electronic medical records, e-prescribing, and billing to eliminate administrative complexity and create harmony between therapists, clients, and the healthcare community.
- • In this role, the person will develop expertise in AI-driven demand generation, expansion marketing, and customer lifecycle management; gain deep experience in cross‑sell and upsell strategy within a high-growth health tech environment; strengthen cross‑functional leadership with Sales, Customer Success, Product Marketing, and RevOps; and directly impact expansion bookings, attach rates, and customer value realization while advancing skills in experimentation, segmentation, and AI‑assisted marketing optimization.
🎯 Requirements
- • 5+ years of B2B demand generation, lifecycle, or growth marketing experience with direct ownership of pipeline and revenue targets
- • Experience driving cross‑sell, upsell, retention, or expansion programs within an existing customer base
- • Comfort applying AI‑enabled tools and insights to segmentation, personalization, experimentation, or performance analysis
- • Strong analytical skills and confidence working with dashboards, funnel analysis, cohort performance, and test results
- • Proven cross‑functional collaboration with Customer Success, Sales, Product Marketing, and Operations teams
- • Excellent writing and editing skills with the ability to communicate value clearly, credibly, and consistently
🏖️ Benefits
- • Remote work flexibility based in Texas
- • Opportunity to work with AI-enabled insights and tools to drive marketing innovation
- • Impact on expansion revenue and customer adoption across a trusted health tech platform serving 200K+ providers
- • Collaborative, inclusive culture committed to Diversity, Equity, Inclusion, and Belonging as part of the CARING values
- • Professional growth in a fast‑paced, mission‑driven environment focused on eliminating administrative complexity in mental and behavioral health care
Skills & Technologies
About Ensora Health
Ensora Health provides comprehensive practice management and electronic health record (EHR) software designed specifically for mental health and rehab therapy professionals. Their core products, TheraNest and Fusion, streamline administrative tasks, billing, scheduling, and telehealth services, empowering solo practitioners, group practices, and physical, occupational, and speech therapists to focus on patient care. With a suite of add-ons including Revenue Cycle Management and secure eRx, Ensora Health ensures efficient operations and improved patient outcomes. Trusted by over 28,000 therapy practices and serving more than 200,000 individual providers, Ensora Health is dedicated to lightening the administrative load for healthcare providers nationwide.
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