Demand Generation Manager (Remote Canada)

Directive Consulting LLC

Job Overview

Location

Remote - Canada

Job Type

Full-time

Full Job Description

📋 Description

• Own the end-to-end performance marketing strategy and execution for a portfolio of no more than seven SMB clients in the SaaS industry.
• Drive measurable revenue outcomes through integrated campaigns across Paid Media, SEO, and CRO channels using Directive’s DiscoverabilityOS™ methodology.
• Serve as the primary client liaison, building trusted relationships with point-of-contact stakeholders through clear, empathetic, and confident communication.
• Pitch and present data-driven marketing strategies to clients, ensuring alignment with business goals and exceeding performance expectations.
• Project manage all client campaigns, ensuring timely delivery, budget adherence, and cross-functional coordination across internal teams.
• Maintain deep technical expertise in performance marketing tactics specific to B2B SaaS, including audience targeting, conversion funnel optimization, and attribution modeling.
• Actively monitor and adapt to evolving industry trends, particularly in AI and automation tools that enhance marketing efficiency and campaign performance.
• Collaborate with internal teams in Performance, Communications, and Commerce divisions to leverage shared intelligence and maximize client impact.
• Deliver consistent, high-impact results as an individual contributor with ownership over client success metrics and revenue growth.
• Utilize digital collaboration tools including Zoom and Slack for daily communication, reporting, and team alignment in a fully remote environment.
• Operate a personal laptop (PC or Mac) and required software platforms to manage campaigns, analyze data, and produce client deliverables.
• Maintain reliable high-speed internet access and a professional remote work environment to ensure seamless client interactions and team collaboration.
• Travel as required for client meetings, team retreats, or company events, including annual anniversary trips to Newport Beach, CA.
• Stay ahead of competitive benchmarks and emerging best practices in SaaS demand generation to continuously elevate campaign performance.
• Balance strategic thinking with hands-on execution, ensuring campaigns are both innovative and grounded in performance data.
• Contribute to the development and refinement of Directive’s demand generation offerings by sharing insights from client work and market observations.

🎯 Requirements

• 2+ years of experience in agency-side marketing
• 2+ years of experience in performance marketing
• Deep expertise in Paid Media, SEO, and CRO within the SaaS marketplace
• Proven ability to manage client relationships and deliver results as an individual contributor
• Strong project management skills with a track record of delivering campaigns on time and under budget
• Availability to travel for client and company events

🏖️ Benefits

• 100% employer-paid medical, dental, and vision insurance for employees; 50% employer contribution for dependents
• Access to certified therapists via Spring Health and Headspace membership for mental wellness
• Gympass membership for physical wellness
• Unlimited PTO with a 2-week minimum, paid company holidays, birthday off, and year-end shutdown (Dec 24 – Jan 1)
• Traditional and Roth 401(k) with 3% company match
• Annual bonus tied to tenure, increasing over time
• Annual anniversary trip to Newport Beach, CA with peers and executive leadership

Skills & Technologies

Spring

Apache Spark

Remote

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Directive Consulting LLC

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About Directive Consulting LLC

Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.

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