Demand Generation Manager (Remote Canada)- Future Opening

Directive Consulting LLC

Job Overview

Location

Remote - Canada

Job Type

Full-time

Full Job Description

📋 Description

• As a Demand Generation Manager at Directive Consulting, you will own the end-to-end performance marketing success for up to seven SMB clients, directly driving SQLs and customer acquisition through data-driven strategies in Paid Media, SEO, and CRO—moving beyond vanity metrics to deliver measurable business impact.
• You will serve as the primary strategic partner for your clients, managing relationships with empathy and confidence while leading campaign execution, pitching innovative strategies, and ensuring consistent over-delivery on performance goals as an individual contributor in a high-trust, high-autonomy environment.
• Your day-to-day will involve project managing client accounts, organizing timelines and deliverables, conducting deep technical work across paid, organic, and conversion optimization channels, and collaborating cross-functionally to align marketing efforts with client business objectives.
• You will leverage your T-shaped expertise to not only execute campaigns but also educate and advise clients on emerging trends like AI and automation in marketing, positioning yourself as a trusted advisor who drives both short-term results and long-term strategic value.
• Working within Directive’s Customer Generation methodology, you’ll focus exclusively on metrics that matter—SQLs and closed-won revenue—using a proprietary framework that aligns marketing spend directly with sales outcomes, giving you clarity and purpose in every campaign you manage.
• You’ll join a remote-first, performance-obsessed culture that values continuous learning, where you’re encouraged to stay ahead of industry shifts through self-directed learning and access to premium development resources, all while contributing to a team that celebrates measurable impact over activity.
• Directive Consulting is a specialized B2B performance marketing agency built on innovation and accountability, where your success is defined by client growth, and your contributions directly support the company’s mission to redefine how B2B brands generate demand in competitive SaaS and tech markets.
• In this role, you’ll develop mastery in full-funnel B2B marketing strategy, client leadership, and performance analytics—gaining rare exposure to high-stakes account management while building a portable skill set in strategy, execution, and stakeholder communication that accelerates your career trajectory in growth marketing.

🎯 Requirements

• 2+ years of experience in agency-side marketing, preferably with a focus on B2B or SaaS clients
• 2+ years of hands-on experience in performance marketing, including Paid Media (Google Ads, LinkedIn, Meta), SEO/Content, and Conversion Rate Optimization (CRO)
• Proven ability to act as a T-shaped marketer—deep expertise in at least one channel with strong working knowledge across Paid, SEO, and CRO for technology companies
• Demonstrated success in managing client relationships, projecting confidence and empathy while driving strategic conversations and campaign performance
• Strong project management skills with a track record of delivering campaigns on time, within budget, and with measurable ROI
• Availability to travel occasionally for team events or client engagements (as needed)
• Passion for staying ahead of industry trends, including proactive learning about AI and automation applications in marketing and operations

🏖️ Benefits

• 100% employer-paid medical, dental, and vision plans for employees, with 50% employer contribution for dependents, plus disability and life insurance coverage
• Unlimited PTO with a 2-week minimum expectation, paid company holidays, birthday off, and an annual year-end recharge (closed Dec 24–Jan 1)
• Annual anniversary trip to Newport Beach, CA, fully funded, bringing together peers and executive leadership for team bonding and celebration
• Access to mental health support via certified therapists through Spring Health and complimentary Headspace membership
• Gympass subscription for physical wellness and fitness access
• Traditional and Roth 401(k) plans with a 3% company match to support long-term financial security
• Annual performance-based bonus that scales with tenure, rewarding long-term commitment and impact

Skills & Technologies

Spring

Apache Spark

Remote

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Directive Consulting LLC

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About Directive Consulting LLC

Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.

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