Job Overview
Location
Remote - United States
Job Type
Full-time
Category
Marketing
Date Posted
March 18, 2026
Full Job Description
đź“‹ Description
- • As a Demand Generation Manager at Directive Consulting, you will own the end-to-end performance marketing success for up to seven SMB clients, directly driving SQLs and customer acquisition through data-driven strategies in Paid Media, SEO, and CRO—moving beyond vanity metrics to deliver measurable business impact.
- • Your day-to-day will involve owning client relationships with empathy and confidence, project managing campaigns from strategy to execution, conducting deep technical work across paid, organic, and conversion channels, and consistently pitching and refining strategies to exceed client goals while acting as a trusted advisor.
- • Directive Consulting is a remote-first, performance marketing agency specializing in B2B SaaS clients, built around its proprietary Customer Generation methodology that prioritizes SQLs and revenue over traditional marketing metrics, fostering a culture of ownership, innovation, and client-centric results.
- • You will collaborate closely with cross-functional internal teams and client stakeholders, using tools like Zoom and Slack to maintain alignment, while enjoying the flexibility to work from anywhere in the U.S. with optional access to the Irvine, CA office.
- • In this role, you will sharpen your T-shaped marketing expertise by mastering the full funnel—from strategy and technical execution to client communication and project management—positioning yourself as a high-impact individual contributor who drives both campaign performance and long-term client retention.
- • You’ll gain direct exposure to cutting-edge B2B marketing tactics, including AI and automation integration, while working with ambitious SaaS brands eager to scale, allowing you to build a portfolio of proven results and thought leadership in performance marketing.
🎯 Requirements
- • 2+ years of agency-side marketing experience
- • 2+ years of performance marketing experience (Paid Media, SEO, CRO)
- • Proven ability to act as a T-shaped marketer with deep expertise in SaaS marketing strategies
- • Strong project management skills with a track record of delivering campaigns on time and within budget
- • Excellent client-facing communication and relationship-building abilities
- • Availability to travel as needed for client or team engagements
🏖️ Benefits
- • Competitive base salary range of $80,000–$85,000 USD with potential annual bonus eligibility
- • Comprehensive health coverage including 100% employer-paid medical, dental, and vision for employees, plus 50% contribution for dependents
- • Mental health support via Spring Health and Headspace membership; physical wellness via Gympass
- • Generous time off: Unlimited PTO (2-week minimum), paid company holidays, birthday off, year-end recharge, and paid parental leave
- • Financial wellness: Traditional and Roth 401(k) with 3% company match
- • Unique perk: Annual anniversary trip to Newport Beach, CA with peers and executive leadership
Skills & Technologies
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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