Demand Generation Manager (United States)

📋 Description

• • The Demand Generation Manager owns execution and optimization of Panther’s digital demand generation engine, focusing on scalable pipeline creation through paid media, lifecycle marketing, and organic social programs targeting security practitioners and decision-makers.
• • Day to day, this person will plan and execute integrated digital demand generation campaigns, manage paid media strategy and external agency relationships (LinkedIn, programmatic, digital channels), own organic social media execution and growth, manage influencer marketing programs, track and optimize influencer performance, manage campaign setup across email, landing pages, and digital channels, build and optimize nurture and lifecycle programs within HubSpot, conduct audience segmentation aligned with ABM strategy, test messaging and creative, track campaign performance, and collaborate with Field Marketing on event promotion and follow-up.
• • Panther Labs builds the AI SOC platform that modern security teams need, using Detection-as-Code, cloud-native architecture, and a powerful security data lake to help teams detect and respond to threats at scale. Founded by security practitioners and backed by $140M from top investors, Panther is a global, remote-first company serving customers worldwide with a culture rooted in flexibility, transparency, collaboration, and core values: Create Customer Love, Be an Owner, and Take Care of the Team.
• • In this role, the person will deepen expertise in B2B demand generation for cybersecurity, master multi-touch campaign execution and optimization, gain hands-on experience with HubSpot and marketing automation, strengthen cross-functional collaboration with field and partner teams, and drive measurable pipeline impact while working in a high-growth, mission-driven environment.