Digital Commerce Growth Director

📋 Description

• • The Digital Commerce Growth Director will own the performance and continuous improvement of the Commerce digital experience, building and running the commercial and technical engine that drives self-serve revenue, pipeline, and conversion at scale. This role is critical to empowering businesses to innovate, grow, and thrive through an open, AI-driven commerce ecosystem.
• • Day to day, the person will own the health and performance of the full digital commerce journey from first touch through trial and purchase into sales handoff; build and maintain visibility for confident investment decisions using campaign data, funnel trends, and conversion rates; drive the self-serve to sales handoff by identifying and routing ICP trials to the right sales team with full journey context; serve as the voice of the buyer by maintaining feedback loops from trialing or self-serve customers back into site, messaging, and product experience; champion AI and modern conversion tooling with Solutions Engineering to reduce friction and improve data quality; build operating rhythms including weekly measurement, regular reporting, and clear data on investment priorities; and act as an active member of cross-functional initiative sprints to identify high-impact problems and build fast, measurable outcomes.
• • The team at Commerce (parent company of BigCommerce, Feedonomics, and Makeswift) connects tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. The company is composed of bold builders, sharp thinkers, and technical trailblazers shaping the future of commerce.
• • In this role, the person can learn and achieve mastery in scaling self-serve revenue engines, deepen expertise in AI-driven conversion optimization, strengthen cross-functional leadership without formal authority, and directly impact revenue outcomes through data-informed digital experience decisions—all while working with cutting-edge commerce technologies and contributing to a mission-driven, inclusive culture.