Job Overview
Location
Remote
Job Type
Full-time
Category
Marketing
Date Posted
March 24, 2026
Full Job Description
đź“‹ Description
- • The Digital Experience Specialist at Horace Mann Educators Corporation plays a pivotal role in shaping and optimizing the digital journey for educators and customers across HoraceMann.com and related digital platforms. This role ensures that the company’s online presence is not only engaging and accessible but also compliant, performant, and aligned with business goals in discovery, quoting, purchasing, and servicing—directly impacting customer satisfaction and conversion outcomes.
- • The person will manage day-to-day website operations using Sitecore CMS, including building, updating, and maintaining web pages for key customer journeys; conduct A/B and UX testing to improve quote start and completion rates; analyze traffic and engagement metrics via Google Analytics and Tag Manager; ensure SEO best practices, accessibility compliance, and regulatory adherence; validate tracking and metadata implementation; collaborate with marketing, product, IT, and QA teams on digital initiatives and release validation; and serve as a subject-matter expert on digital experience standards and governance.
- • Horace Mann is a publicly traded, mission-driven organization founded in 1945 by educators for educators, now serving over 4,100 school districts nationwide with more than $12 billion in assets. The company is committed to helping educators protect their present and plan for their future through tailored insurance and financial products, and this role supports that mission by delivering a seamless, trustworthy digital experience that reflects the company’s values of service, integrity, and innovation.
- • In this role, the individual will deepen expertise in enterprise CMS platforms (particularly Sitecore), digital analytics, SEO/SEM, accessibility standards (WCAG), and conversion rate optimization. They will gain hands-on experience in cross-functional digital project execution, data-informed decision-making, and governance frameworks—positioning them for advancement into senior digital experience, product, or marketing operations roles within a stable, purpose-led organization.
🎯 Requirements
- • Bachelor’s degree required; advanced degree preferred.
- • 3–7 years of experience in digital experience delivery, website operations, digital marketing execution, or related roles.
- • Hands-on experience supporting enterprise websites using a content management system (e.g., Sitecore), including content editing, governance, accessibility, and regulatory compliance.
- • Working knowledge of on-page SEO best practices, including metadata optimization, keyword implementation, and content performance analysis.
- • Experience with Google Analytics and Google Tag Manager, including tagging validation and performance reporting.
- • Familiarity with QA testing practices, release validation, and defect resolution.
- • Experience using AI-enabled tools to support content creation, optimization, analytics, or workflow efficiency.
🏖️ Benefits
- • Competitive pay range of $66,500.00 to $92,000.00, commensurate with experience and location.
- • Opportunity to work remotely, offering flexibility and work-life balance.
- • Role within a mission-driven, educator-focused company with over 75 years of service to the education community.
- • Exposure to enterprise-level digital platforms (Sitecore) and analytics tools (Google Analytics, Tag Manager) in a regulated, compliance-sensitive environment.
- • Collaboration with cross-functional teams including marketing, product, IT, and analytics, fostering professional growth and network building.
- • Contribution to meaningful work that helps educators protect their financial well-being and plan for the future.
Skills & Technologies
About Horace Mann Educators Corporation
Horace Mann Educators Corporation is an insurance and financial-services company focused on educators and education-sector employees. It offers personal lines (auto, homeowners, renters), life insurance, annuities and retirement products (including 403(b) plans), supplemental health and disability coverage, and group-benefit services for school districts. The firm also provides administrative solutions for school payroll and retirement plan compliance, financial-planning resources, and educator-focused outreach programs. Founded in 1945 and headquartered in Springfield, Illinois, Horace Mann distributes products through captive agents and broker channels, operates underwriting and claims functions, and is publicly traded on the NYSE under the ticker HMN.
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