Digital Marketing Specialist

📋 Description

• • Join Scale Army Careers as a Digital Marketing Specialist and play a pivotal role in driving lead generation and performance for our B2B clients through expert management of digital advertising campaigns. This is a fully remote position, ideal for candidates located in LATAM, Africa, and Eastern Europe, who are eager to contribute to a dynamic, data-driven marketing environment. As this role directly supports U.S.-based clients, a commitment to working during U.S. business hours, specifically aligned with the Eastern Standard Time (EST) zone (9 AM - 5 PM EST), is essential.
• • Our client operates within a sophisticated B2B marketing landscape, where the primary focus is on generating high-quality leads and achieving measurable performance outcomes through meticulously planned and executed digital advertising strategies. The agency's ethos is built upon a foundation of hands-on execution, relentless optimization, and the delivery of transparent, actionable performance insights across all paid media channels. This role is not just about managing campaigns; it's about becoming an integral part of a process that values precision, continuous improvement, and a deep understanding of performance metrics.
• • As a Digital Marketing Specialist, you will be entrusted with the comprehensive management and ongoing optimization of B2B paid media campaigns. This will span across a variety of critical platforms, including LinkedIn, Google Ads, and Meta Ads. Your day-to-day responsibilities will encompass the meticulous setup of new campaigns, vigilant monitoring of ongoing activities, and strategic optimization to ensure that every campaign is geared towards achieving key objectives such as lead generation, conversion targets, and a strong return on investment (ROI). You will be the guardian of campaign integrity, ensuring strict adherence to targeting parameters, budget allocations, and overarching performance goals. This requires a keen eye for detail and a proactive approach to identifying and addressing any potential issues before they impact results.
• • A significant aspect of this role involves a commitment to continuous improvement through rigorous A/B testing. You will be responsible for designing and implementing A/B tests across various campaign elements, including ad creatives, compelling ad copy, precise audience segmentation, and effective landing pages. The insights gleaned from these tests will be invaluable, allowing you to refine strategies, enhance user engagement, and ultimately drive superior campaign performance. Analyzing the results of these tests and translating them into actionable recommendations will be a core function, ensuring that our strategies evolve based on empirical data.
• • Performance tracking and analytics are at the heart of this position. You will be expected to meticulously track and analyze campaign performance using a suite of tools, including native platform analytics and dedicated reporting dashboards. The ability to synthesize complex data into clear, concise, and insightful performance reports is paramount. These reports will not only highlight key results but also provide actionable recommendations for future optimization. You will be responsible for monitoring and reporting on critical Key Performance Indicators (KPIs) such as Cost Per Click (CPC), Cost Per Acquisition (CPA), Click-Through Rate (CTR), and conversion rates, providing a comprehensive view of campaign health and effectiveness.
• • Beyond paid media, this role also offers the opportunity to contribute to broader digital marketing initiatives. You will support basic Search Engine Optimization (SEO) efforts, focusing on keyword awareness and the implementation of on-page best practices. This involves collaborating with content and web development teams to ensure that our digital presence is aligned with SEO goals and contributes to organic visibility. Furthermore, you will manage light social media posting duties, curating and scheduling organic posts approximately twice per week. These posts will be designed to reinforce brand messaging and complement ongoing marketing campaigns, ensuring a cohesive online presence.
• • Success in this role is defined by the consistent delivery of well-optimized campaigns that not only meet but exceed performance targets. It's about providing clear, accurate, and insightful reporting that illuminates results and identifies new opportunities for growth. It's about executing successful A/B tests that yield measurable performance gains and demonstrating reliability in the execution of essential SEO and social media tasks. Ultimately, it's about fostering strong collaborative relationships with marketing stakeholders and ensuring seamless alignment with overarching business objectives. This is an exceptional opportunity to take significant ownership of paid media execution within a rapidly growing B2B marketing environment, gaining invaluable hands-on experience across multiple platforms while making a direct and tangible impact on lead generation and overall marketing success.