Digital Marketing Specialist - Paid Media (Hybrid)

📋 Description

• • The Digital Marketing Specialist - Paid Media role at Smartsheet supports the execution and optimization of global paid demand programs across paid social and search channels, playing a critical role in driving ROI and supporting the company’s mission to empower teams with smarter work management solutions.
• • Day to day, the specialist will set up, launch, and manage paid campaigns on platforms like LinkedIn Ads, Google Ads, and Microsoft Ads; manage audience segmentation, budget pacing, and creative rotation; run A/B tests on ad creatives and audiences; support landing page updates in Drupal CMS; conduct performance analysis; develop reports and dashboards; and ensure operational excellence through process adherence and continuous learning.
• • Smartsheet is a global leader in work automation and collaboration tools, helping teams scale smarter by automating manual work, uncovering insights, and enabling purpose-driven work. The company fosters a culture where ideas are heard, potential is supported, and impact is real, welcoming diverse perspectives and nontraditional paths.
• • In this role, the individual will deepen their expertise in paid media and demand generation, gain hands-on experience with enterprise-level B2B campaigns, develop analytical and optimization skills, contribute to team best practices, and grow within a performance-driven marketing organization that values collaboration and innovation.