Job Overview
Location
Remote
Job Type
Contract
Category
Digital Marketing Manager
Date Posted
February 12, 2026
Full Job Description
đź“‹ Description
- • As a Digital Marketing Strategist at Scale Army Careers, you will be at the forefront of driving business growth and customer engagement for our U.S.-based clients through innovative and data-informed digital marketing strategies. This fully remote role is designed for a strategic thinker with a hands-on approach, capable of translating business objectives into actionable marketing plans that deliver measurable results. You will operate within a dynamic, results-driven environment where digital marketing is not just a function, but a core driver of success, focusing on customer acquisition, brand visibility, and continuous optimization across a spectrum of digital channels.
- • Your primary responsibility will be the development and execution of comprehensive digital marketing strategies. This involves a deep dive into market trends, customer insights, and competitive landscapes to identify opportunities and inform strategic decisions. You will ensure that every marketing initiative, from initial concept to final execution, is meticulously aligned with overarching business goals and resonates with the target audience, fostering meaningful connections and driving desired actions.
- • A critical component of this role is a commitment to experimentation and optimization. You will be tasked with designing and implementing rigorous A/B tests across various touchpoints, including landing pages, ad creatives, email campaigns, and social media content. The insights gleaned from these tests will be instrumental in refining strategies, enhancing performance, and maximizing return on investment (ROI). This iterative process of testing, analyzing, and optimizing is key to staying ahead in the fast-paced digital landscape.
- • Collaboration is central to our success. You will work closely with creative teams to brainstorm and develop compelling content, advertising concepts, and social media campaigns. Your input will be vital in shaping ad copy, visual elements, and overall content strategy to ensure it is not only creative but also strategically aligned with campaign objectives and brand messaging.
- • You will play a significant role in formulating and optimizing paid advertising strategies across major platforms such as Google Ads, Facebook Ads, LinkedIn, and Instagram. This includes managing budgets, targeting audiences effectively, and continuously refining campaigns to achieve optimal performance. Simultaneously, you will develop and implement social media strategies aimed at amplifying brand presence, fostering community engagement, and driving qualified traffic to client websites.
- • Performance tracking and analysis are non-negotiable. You will be responsible for meticulously tracking, analyzing, and reporting on the performance of all digital marketing campaigns using key performance indicators (KPIs). The ability to translate raw data into actionable insights will be crucial for informing future marketing efforts, guiding strategic adjustments, and demonstrating the tangible impact of your work.
- • Success in this role will be measured by your ability to develop and implement digital marketing strategies that demonstrably drive business growth and customer engagement. Your A/B testing initiatives should lead to tangible improvements in conversion rates and overall campaign effectiveness. Furthermore, strong collaborative efforts with creative partners should result in the production of compelling and high-performing marketing assets. The paid advertising and social media strategies you devise should consistently generate valuable traffic and qualified leads for our clients.
- • This position offers a unique opportunity to lead impactful digital marketing initiatives, foster close working relationships with creative professionals, and contribute significantly to client success. You will be instrumental in shaping marketing performance within a strategy-focused, execution-driven environment, with ample opportunities for professional growth and development. The role requires availability during U.S. business hours (9 AM - 5 PM EST) to effectively support our U.S.-based clientele.
🎯 Requirements
- • 2-3 years of proven experience in digital marketing, with a strong emphasis on strategy development and hands-on execution.
- • Demonstrated experience with A/B testing methodologies, campaign optimization techniques, and performance analysis.
- • Solid understanding of paid advertising principles (Google Ads, Social Media Ads), social media marketing, and content marketing strategies.
- • Proficiency with essential digital marketing tools, including Google Analytics, CRM platforms (e.g., HubSpot), and various ad management platforms.
- • Excellent analytical skills with the ability to interpret complex data sets and derive actionable, data-driven insights.
- • Strong collaborative spirit and the ability to work effectively with cross-functional teams, particularly creative departments.
🏖️ Benefits
- • Fully remote work environment, offering flexibility and work-life balance.
- • Opportunity to work with U.S.-based clients and gain exposure to diverse markets.
- • Professional development opportunities within a strategy-focused and execution-driven company.
- • Collaborative and dynamic team environment.
- • Competitive compensation package.
Skills & Technologies
Remote
About Scale Army Careers
Scale Army Careers is a platform dedicated to providing information and resources for individuals interested in pursuing a career within the military. It aims to bridge the gap between potential recruits and the opportunities available in various branches of the armed forces. The website offers insights into different roles, training programs, and the overall lifestyle associated with military service. It serves as a comprehensive guide for those seeking to understand the requirements, benefits, and challenges of a career in the army. The platform emphasizes career development and personal growth within a structured and disciplined environment, highlighting the value of service and commitment.
