Director, Client Partner

Tinuiti, LLC

Job Overview

Location

USA - Remote

Job Type

Full-time

Full Job Description

📋 Description

• As a Director, Client Partner at Tinuiti, you will be instrumental in driving client success and growth by owning strategic, executive-level relationships for a dedicated portfolio of accounts. This pivotal role involves crafting integrated, multi-channel marketing plans meticulously aligned with client objectives, and leading critical client interactions that translate complex insights into actionable decisions. You will be the architect of client strategies, ensuring that every plan is measurable, impactful, and directly contributes to the client's business goals. Your expertise will be crucial in interrogating briefs, applying competitive and scenario-based thinking, and expertly navigating cross-functional trade-offs to deliver predictable, high-quality outcomes.
• Your day-to-day responsibilities will encompass a broad spectrum of client management and strategic planning. You will own the end-to-end integrated, multi-channel planning process for your assigned accounts, presenting these comprehensive plans at key client touchpoints. This includes aligning annual, quarterly, and campaign-specific plans with overarching business objectives, clearly defining trade-offs, channel roles, pacing, and investment recommendations. For ambiguous briefs, complex multi-market or multi-brand needs, long-lead channels, or transformational strategic questions, you will collaborate with Strategic Planning teams. A core part of your role will be building and nurturing trusted relationships with director and VP-level client stakeholders, proactively expanding the stakeholder map, and skillfully neutralizing potential risks and political headwinds. You will be responsible for connecting investment and testing recommendations directly to measurable outcomes, leading forecasting and scenario modeling (e.g., CAC, ROAS, revenue, reach, lift) to identify opportunities for waste reduction and areas for scaling investment. Driving performance, optimization, and transparency will be paramount, leading client touchpoints that convert data-driven insights into clear decisions and actionable next steps. Furthermore, you will lead or co-lead new business pursuits alongside the Business Development team, shaping compelling solutions, defining scopes, and crafting narratives that powerfully showcase Tinuiti's integrated, cross-channel value proposition.
• You will also play a key role in championing a product-led and data-driven approach. This involves building and demonstrating a deep, working knowledge of Tinuiti's proprietary Bliss Point App Suite, acting as an early adopter and connecting its features, data structures, and limitations to client priorities and decision-making processes. You will construct action-driving narratives using the App's outputs, articulating the "what, so what, and now what" for clients. Setting high standards for instrumentation and data hygiene, ensuring robust quality assurance, and effectively triaging issues will be essential. You will channel structured feedback to the Product team, advocating for measurable adoption and high-quality usage across your teams, and linking these use cases to client retention, cross-sell opportunities, and overall performance improvements. Your role extends to defining clear success measures by objective (awareness, consideration, conversion) and partnering closely with Analytics and Econometrics teams to design appropriate measurement approaches, such as Marketing Mix Modeling (MMM) or incrementality studies, including defining how and when results will be interpreted and establishing necessary trade-offs and guardrails. Synthesizing multi-source, multi-channel data into clear, compelling stories and investment cases, complete with expected impact and confidence ranges, will be a regular part of your work, presenting clients with actionable options and recommendations. Anticipating and resolving data and quality assurance issues, leading critical escalations, monitoring outcomes, conducting after-action reviews, and updating assumptions and recommendations for subsequent client touchpoints will be crucial for maintaining client trust and driving continuous improvement.
• In this role, you will develop your leadership capabilities by fostering a culture of accountability and high performance within your team. You will set clear goals and expectations, provide timely and constructive feedback, and actively coach team members to achieve their full potential. Developing emerging leaders and building a strong succession bench will be a key focus, ensuring team engagement and alignment, especially during periods of change. You will champion a product-led, measurement-driven mindset across your team, ensuring its diligent application in day-to-day operations. You will also gain invaluable experience in executive-level client relationship management, strategic multi-channel planning, advanced data analysis and interpretation, and leading cross-functional teams to deliver exceptional results. This position offers a unique opportunity to influence the direction of major client accounts, contribute to the agency's growth, and develop into a seasoned leader within the performance marketing industry, all while working in a fully remote, supportive environment.
• The Tinuiti Way emphasizes a commitment to "Greatness attracts Greatness" by raising the craft bar and embracing technology, "Clients grow, we grow" by anchoring plans in outcomes with precision and proof, and a "Culture of ownership" by acting with speed, reducing waste, and owning results end-to-end. You will embody these values by applying practical and strategic knowledge of at least two marketing channels, explaining how they are measured and integrated into the holistic mix, and weaving product, measurement, and channel expertise into a cohesive client narrative. Leveraging your understanding of inventory and economic models by channel to inform pacing, elasticity, and trade-offs, while educating clients to enhance their understanding and buy-in, will be key. Ensuring that briefs, plans, and reviews consistently reflect Tinuiti's high standards for integrated strategy, measurement, and product thinking is paramount. You will lead through ambiguity with a human-centered approach, creating clarity, safety, and pace for both teams and clients, and running after-action reviews to codify learnings. Proactively identifying well-framed cross-sell and growth opportunities, partnering with BD and practice leads, and serving as a pursuit lead for strategic wins will be integral to your success. Building strong internal coalitions across Product, Analytics, Channels, and Ops/Finance to unlock client outcomes, and owning the results for your clients while holding partners accountable for operational excellence, will define your leadership impact.

🎯 Requirements

• 10+ years in client leadership within performance marketing, with a focus on scaling Small and Medium-sized Businesses, demonstrating repeated success in driving growth and efficiency.
• 4+ years of people leadership experience, including managing individual contributors and managers, with proven ability in hiring, coaching, performance management, and succession planning.
• Proven experience in executive relationship leadership and expectation setting, with a demonstrated aptitude for navigating complex alignment and change leadership scenarios.
• Cross-channel literacy across Search, Social, Display/TV & Audio, Commerce/Retail Media, Lifecycle/CRM, and Creative, coupled with strong measurement acumen including forecasting, KPI trees, and familiarity with MMM/incrementality concepts.
• Fluency with Bliss Point App Suite or similar platforms, enabling the translation of MMM, incrementality, forecasting, brand, and creative insights into actionable investment and testing decisions, and effective partnership with Product and Analytics teams.
• Financial fluency through partnership, with the ability to read and interpret margin/utilization, pricing constructs, staffing/capacity signals, and forecasts, and to hold Ops/Finance accountable for excellence without executing those mechanics.
• BA/BS degree required; an advanced degree or equivalent experience is preferred.

🏖️ Benefits

• Unlimited Paid Time Off (PTO) with 20 paid holidays, including multiple long weekends, promoting work-life balance.
• Comprehensive Healthcare: Medical, Dental, Vision, Life & Disability insurance, and Flexible Spending Accounts.
• Retirement Savings: 401(k) plan with a company match of up to 4% of your contributions at 100%.
• Perks and Wellness: Access to Fringe, Forma, unlimited telemedicine and teletherapy at no cost, Thankful giving initiatives, and equity opportunities.
• Generous Parental Leave: 16 weeks of 100% paid leave for birthing parents and 12 weeks for partners, following the birth or adoption of a child.
• Learning and Development: Opportunities for on-demand learning, mentorship programs, and dedicated leadership and management development resources.

Skills & Technologies

REST

Remote

$110k-140k

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Tinuiti, LLC

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About Tinuiti, LLC

Tinuiti is a leading digital marketing agency specializing in performance marketing. They offer a comprehensive suite of services including paid search, paid social, SEO, programmatic advertising, email marketing, and affiliate marketing. Their expertise lies in driving measurable results and ROI for clients across various industries. Tinuiti leverages data-driven strategies and advanced technology to optimize campaigns and achieve business objectives. They are known for their deep understanding of the digital landscape and their commitment to client success, helping brands navigate the complexities of online advertising and e-commerce.

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