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Job Overview
Location
Remote - US
Job Type
Full-time
Category
Marketing
Date Posted
March 18, 2026
Full Job Description
đź“‹ Description
- • As Director of Demand Generation at Common Room, you will serve as the central architect of the company’s pipeline engine, responsible for designing and executing integrated marketing strategies that directly fuel revenue growth by turning buyer signals into qualified opportunities across target segments and industries.
- • You will lead a high-impact, cross-functional effort to scale demand generation in a high-growth B2B SaaS environment, partnering with Sales, RevOps, Product Marketing, and Partnerships to align marketing initiatives with revenue goals and ensure seamless execution from campaign inception to pipeline contribution.
- • Your day-to-day will involve defining and executing the demand generation strategy that drives qualified pipeline across segments, industries, and buying personas, translating company revenue goals into measurable marketing pipeline targets and scalable programs.
- • You will develop and lead integrated marketing campaigns across channels including paid acquisition, account-based marketing, events, webinars, partner programs, lifecycle marketing, and content, ensuring cohesive messaging and optimal channel mix to maximize engagement and conversion.
- • A core responsibility will be building programs that convert buyer signals into pipeline by partnering closely with RevOps and Sales, leveraging product usage, website activity, community engagement, and third-party intent signals to identify buying moments and trigger timely, personalized engagement.
- • You will create and run experimentation frameworks to test new channels, campaign strategies, and growth tactics, continuously analyzing marketing performance and optimizing programs to improve conversion across the funnel and improve ROI on marketing spend.
- • Partnering closely with Sales, SDRs, and RevOps to ensure strong marketing-to-sales alignment and pipeline outcomes will be critical, as will improving marketing infrastructure including attribution, reporting, campaign processes, and marketing technology to enable scalability and data-driven decision-making.
- • You will hire, mentor, and develop a high-performing demand generation team, fostering a culture of experimentation, accountability, and customer-centricity while building organizational capability for long-term scale.
- • About the team or company: Common Room is an AI-powered GTM platform that unifies buyer signals across the entire journey into a single, continuously updated person-level view, enabling teams to know exactly who to target, what to say, and when to reach out—backed by $50M+ from top-tier investors and operators from industry leaders like Figma, Stripe, and Slack.
- • The company operates on values of customer-centricity, simplicity, decisiveness, and collective success, offering a remote-first US-based culture where trust, transparency, and impact are prioritized over hierarchy or process for process’s sake.
- • In this role, you will have the opportunity to build a next-generation demand engine powered by AI, data, and signal-based workflows at a pivotal stage in the company’s growth, directly influencing how Common Room scales upmarket and establishes itself as a leader in modern GTM.
- • You will achieve measurable impact by owning pipeline targets, proving the ROI of signal-driven marketing, and creating repeatable, scalable programs that become a competitive advantage—gaining deep expertise in modern B2B buying behavior, AI-enhanced GTM, and revenue marketing leadership in the process.
🎯 Requirements
- • 8–12+ years of experience in B2B marketing with a strong focus on demand generation
- • Proven track record of driving measurable pipeline and revenue impact in high-growth SaaS environments (ideally Series B–D stage)
- • Experience running integrated campaigns across paid media, ABM, events, lifecycle marketing, and partner channels
- • Strong understanding of modern B2B buying behavior and signal-driven marketing
- • Experience partnering closely with Sales, SDR teams, and RevOps to align marketing and sales efforts
- • Comfort operating in fast-moving startup environments where strategy and execution are equally valued
- • Strong analytical mindset with the ability to use data to inform marketing strategy, optimization, and attribution
- • Experience with modern GTM tools including CRM, marketing automation platforms, intent data, and analytics tools
🏖️ Benefits
- • Competitive base compensation with meaningful equity ownership
- • Health insurance including medical, dental, and vision, with 100% of employee premium and 50% of dependent premiums covered
- • Unlimited Paid Time Off and Paid Company Holidays
- • Work from home policy including laptop and home office support, plus a monthly remote stipend
- • 401(k) self-contribution option and Paid Family Leave
- • Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle
Skills & Technologies
Go
Remote
About Common Room, Inc.
Common Room is a customer-intelligence platform that unifies product usage, community, and CRM data to give go-to-market teams real-time signals on user engagement, intent, and health. It ingests events from data warehouses, support systems, and social channels, then applies identity resolution and scoring to surface high-value accounts and champions. Teams use its workflows to automate outreach, measure pipeline influence, and prevent churn. Founded in 2020 by former Microsoft, Stripe, and Atlassian engineers, the company targets B2B SaaS vendors seeking to turn community activity into revenue through unified community-led growth operations.
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