Director, Digital Marketing | Poppy & Peonies

Bloom Technology, Inc.

Job Overview

Location

Remote Role

Job Type

Full-time

Full Job Description

📋 Description

• Lead the digital marketing strategy for Poppy & Peonies, driving brand growth and customer engagement through innovative, data-informed campaigns across digital channels.
• Oversee end-to-end execution of digital initiatives including email marketing, social media, paid advertising, SEO, and content strategy to increase brand visibility and conversion.
• Collaborate with cross-functional teams to align marketing efforts with product launches, seasonal campaigns, and sustainability initiatives.
• Analyze performance metrics and customer insights to optimize campaigns, improve ROI, and refine audience targeting.
• Mentor and develop a high-performing marketing team, fostering a culture of creativity, accountability, and continuous learning.
• Champion the brand’s mission of sustainable, functional, and stylish products by integrating eco-conscious messaging into all digital touchpoints.
• Stay ahead of industry trends and emerging platforms to ensure Poppy & Peonies remains a leader in the lifestyle and accessories space.

🎯 Requirements

• Proven experience leading digital marketing strategy and execution for a consumer brand, preferably in fashion, lifestyle, or e-commerce.
• Expertise in paid social (Meta, TikTok), email marketing (Klaviyo, Mailchimp), SEO, and Google Ads with a track record of driving measurable ROI.
• Strong analytical skills with experience using analytics platforms (Google Analytics, Meta Insights, etc.) to inform decisions.
• Excellent communication and leadership abilities, with experience managing teams and cross-functional stakeholders.
• Deep understanding of brand storytelling and visual marketing in a competitive, visually-driven market.
• Passion for sustainability and experience communicating eco-conscious values authentically.

🏖️ Benefits

• Fully remote position with flexible work hours to support work-life balance.
• Opportunity to shape the digital presence of a purpose-driven, growing brand with a loyal community.
• Collaborative and supportive culture rooted in creativity, innovation, and environmental stewardship.
• Competitive compensation package commensurate with experience.
• Professional development support and access to learning resources.
• Direct impact on a brand committed to ethical production, vegan materials, and plastic-free shipping.

Skills & Technologies

Remote

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Bloom Technology, Inc.

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About Bloom Technology, Inc.

Bloom is a Canadian consulting firm that provides fractional HR, DEI (Diversity, Equity, and Inclusion), and talent advisory services. They specialize in helping companies build inclusive, people-first workplaces by offering support in areas such as HR policy development, executive training, recruitment, and DEI strategy. Their services are designed for organizations seeking to enhance their people practices without the commitment of full-time hires. Bloom also offers Petal, a self-service platform with over 200 hours of training and 100+ HR resources.

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