Director, Integrated Marketing

📋 Description

• • The Director of Integrated Marketing owns how Bestow shows up in the market and how that presence converts, spanning brand campaigns, demand generation, paid and organic digital, SEO/AEO, social, and events to build coherent market presence across prospects, clients, and partners.
• • Day to day, the role involves owning integrated marketing strategy, partnering with Creative to ensure brand consistency, building and executing campaigns that drive awareness and consideration, managing demand generation programs that contribute to pipeline, overseeing paid/organic digital, SEO/AEO, and events strategy, hiring and developing a Demand Generation Manager, aligning cross-functional teams, leveraging AI tools for campaign execution, and establishing KPIs and reporting frameworks.
• • Bestow is a leading vertical technology platform serving major life insurers, unifying the fragmented legacy value chain to enable carriers to launch products in weeks instead of years, powered by AI and automation, backed by top investors and trusted by industry leaders.
• • The person will learn to lead enterprise marketing in a complex, long-cycle sales environment, deepen expertise in brand stewardship and demand generation alignment, scale marketing impact through AI and automation, and grow leadership by developing a team while contributing to Bestow’s mission of modernizing life insurance infrastructure.