Director, Marketing Analytics

Greenlight Financial Technology, Inc.

Job Overview

Location

Atlanta (Remote Friendly)

Job Type

Full-time

Full Job Description

📋 Description

• As Director, Marketing Analytics at Greenlight Financial Technology, you will lead Offline and Brand measurement on the Marketing Science team, ensuring accurate, well-calibrated Marketing Mix Models that drive decisions for offline and brand spend across TV, podcast, out-of-home, direct mail, and brand marketing.
• You will design and execute incrementality tests, translate measurement outputs into concrete choices about offline budget allocation and channel strategy, and serve as the expert in the room on offline and brand analytics with a strong point of view on what’s working and what isn’t.
• You will work closely with marketing leadership, media buyers, and the broader Marketing Science team, bringing marketing measurement expertise to executive conversations by shaping how leadership thinks about offline and brand investment—not just presenting data.
• This role offers the opportunity to directly shape how Greenlight invests across offline and brand channels, reporting to the Senior Director, Business Analytics, and contributing to the mission of helping parents raise financially smart kids through data-driven marketing decisions.

🎯 Requirements

• Expertise in offline and brand measurement, including TV (linear and streaming), podcast, out-of-home, direct mail, and brand marketing analytics
• Experience designing and executing incrementality tests and translating measurement outputs into budget allocation and channel strategy decisions
• Proficiency in Marketing Mix Modeling (MMM) with ability to ensure models are accurate, well-calibrated, and decision-driving
• Strong communication skills to present data and shape executive thinking on offline and brand investment
• Collaborative experience working with marketing leadership, media buyers, and cross-functional analytics teams

🏖️ Benefits

• Opportunity to lead impactful measurement initiatives that directly shape multi-million dollar marketing budgets
• Work with a mission-driven company serving over 6 million parents and kids through an award-winning family fintech platform
• Remote-friendly position based in Atlanta with flexibility to work from anywhere
• Engagement with executive leadership to influence strategic marketing investment decisions
• Growth within a leading fintech company focused on financial education for the next generation

Skills & Technologies

Remote

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Greenlight Financial Technology, Inc.

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About Greenlight Financial Technology, Inc.

Greenlight Financial Technology, Inc. provides a debit card and mobile banking app designed for children and teenagers. Parents can transfer funds, set spending controls, automate allowance, assign chores, and receive real-time notifications. The platform integrates financial literacy tools that teach budgeting, saving, investing, and charitable giving. FDIC-insured accounts are issued through Community Federal Savings Bank. Headquartered in Atlanta, Georgia, the company serves millions of families across the United States.

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