Job Overview
Location
Raleigh New York City
Job Type
Full-time
Category
Marketing
Date Posted
January 18, 2026
Full Job Description
đź“‹ Description
- • Own the end-to-end vision, architecture, and multi-year roadmap for WalkMe’s AI-first marketing technology ecosystem, spanning CRM, marketing automation, ABX intent (6sense), web, events, and customer data platforms.
- • Evaluate, select, and manage strategic MarTech vendors—negotiating requirements, renewals, and SLAs in lock-step with IT, Security, Procurement, and RevOps—ensuring every tool ladders up to revenue impact and user adoption.
- • Architect and execute seamless integrations across Salesforce and the broader GTM stack, eliminating data silos and enabling real-time, cross-platform workflows that accelerate pipeline velocity.
- • Champion the adoption of AI-powered capabilities—predictive scoring, AI-assisted routing, generative content sequencing, and copilot assistants—by prioritizing high-value use cases and measuring lift in efficiency, conversion, and revenue.
- • Co-own the Salesforce data model with RevOps, defining account, contact, opportunity, and campaign structures, plus picklists and field governance, to create a single source of truth for marketing and sales.
- • Establish enterprise-grade data governance policies covering standards, taxonomies, identity resolution, deduplication logic, enrichment, and retention—ensuring marketing data is clean, compliant, and AI-ready.
- • Design and run automated data hygiene routines (audits, sync checks, enrichment workflows) that keep CRM and marketing databases accurate, deduplicated, and actionable at global scale.
- • Partner with Legal, IT, and Security to embed consent management, privacy, and retention practices that satisfy GDPR, CCPA, and evolving global regulations without throttling growth.
- • Operationalize WalkMe’s ABX strategy in tight collaboration with Demand Gen, Field Marketing, and BDR leadership—turning 6sense intent, product usage, and engagement signals into orchestrated plays and sequences that convert.
- • Define and continuously refine core GTM processes—lead and MQA definitions, routing rules, SLAs, and hand-offs—between Marketing, BDR, and Sales to compress cycle times and maximize win rates.
- • Build and maintain a comprehensive enablement engine—training curricula, office hours, runbooks, and self-service resources—that empowers marketers and BDRs to leverage new tools and AI features confidently.
- • Instrument every campaign, journey, and experiment in partnership with Marketing Performance, Marketing Services, RevOps, and Analytics teams, ensuring alignment to shared definitions of pipeline, revenue, and ROI.
- • Act as a player-coach: roll up your sleeves in the tools today while laying the foundations for a future Marketing Operations team that scales with WalkMe’s hyper-growth trajectory.
- • Provide thought leadership on AI-driven marketing operations to senior stakeholders, translating complex technical trade-offs into clear, business-oriented narratives that guide investment decisions.
- • Foster trust-based partnerships across Demand Gen, Product Marketing, Field Marketing, Sales BDR leadership, RevOps, IT, and Data teams to drive cross-functional alignment and adoption of new processes.
- • Cultivate a culture of experimentation—hypothesize, test, learn, and iterate—to improve GTM performance even when you do not directly own the reporting function.
🎯 Requirements
- • 8+ years of B2B marketing operations, revenue operations, or MarTech leadership experience, preferably in a high-growth SaaS or enterprise software environment.
- • Proven ownership of a modern marketing tech stack—marketing automation (Pardot, Marketo), Salesforce CRM, and ABM/intent platforms (6sense, Qualified, Outreach)—with demonstrated impact on pipeline and revenue.
- • Demonstrated experience architecting system integrations and data flows across CRM, MAP, ABX intent, web, and data platforms, balancing technical depth with measurable business outcomes.
- • Strong background in CRM data governance—designing schemas and taxonomies, managing enrichment and deduplication, and implementing data hygiene routines at global scale.
- • Hands-on experience leveraging AI capabilities within GTM platforms or generative AI tools (ChatGPT, Gemini, native platform AI) to streamline workflows, improve targeting, or support content and outreach.
🏖️ Benefits
- • Hybrid work arrangement that blends the flexibility of remote work with the collaboration and culture of onsite engagement in Raleigh or New York City.
- • Total OTE of $190,000–$225,000 (base + variable), plus bonus and comprehensive benefits tailored to your region.
- • Holistic wellness program—quarterly wellness reimbursements, daily BrightBreaks, annual Wellness Month in July, and robust health coverage options.
- • Generous annual leave policy plus RefreshMe Days throughout the year to ensure work-life balance and sustained productivity.
Skills & Technologies
REST
Remote
About WalkMe Inc.
WalkMe Inc. provides a digital adoption platform that overlays on enterprise software, guiding users step-by-step through on-screen tasks and workflows. The cloud-based system overlays contextual instructions, tips, automation, and analytics on web, desktop, and mobile applications, helping organizations accelerate onboarding, reduce support tickets, and measure user engagement. Customers include Fortune 500 companies across finance, healthcare, technology, and government sectors. The company operates globally with offices in the United States, EMEA, and APAC, and supports integrations with SAP, Salesforce, Microsoft, and other enterprise suites.
