Job Overview
Location
Chicago
Job Type
Full-time
Category
Marketing
Date Posted
March 18, 2026
Full Job Description
đź“‹ Description
- • As Director, Media Strategy at Jellyfish, you will serve as the primary strategic planning partner for one of the agency’s largest global clients, driving day-to-day media strategy and campaign planning that translates data and insights into actionable, culturally relevant creative solutions. This role is critical to ensuring that every campaign, launch, and quarterly plan is grounded in insight, structured thinking, and historical performance—directly impacting client success and brand relevance in a competitive marketplace.
- • You will lead the end-to-end response to client campaign briefs, audience strategies, and channel frameworks for ongoing campaigns and seasonal initiatives, partnering closely with the client’s media team as their go-to strategic lead. Your responsibilities include synthesizing historical performance data, MMM learnings, creative results, and platform insights to refine strategies, collaborating with Investment teams to align media plans with strategic intent, and monitoring campaign performance to deliver ongoing optimization recommendations and mid-flight revisions.
- • You will support the VP, Strategy in integrated agency (IAT) planning for hero launches and tentpole events, leading media channel planning and ensuring alignment across creative, PR, influencer, analytics, and commerce partners to deliver cohesive, cross-functional campaigns that ladder up to broader communications ideas.
- • You will contribute to continuous improvement by participating in weekly reporting insights, identifying performance patterns, developing actionable insights for future planning cycles, and supporting post-campaign reviews and quarterly performance readouts. You’ll stay ahead of category trends, competitive activity, audience shifts, and platform updates, translating them into strategic POVs that keep the client at the forefront of innovation.
- • You will leverage Brandtech Group’s GenAI tools—including PencilPro, the world’s No. 1 generative AI platform—to enhance audience insights, streamline workflow efficiency, and elevate strategic inputs. You’ll ensure planning tools and frameworks are consistently applied, contribute to best practices and documentation, and mentor junior strategists in planning discipline, data-led thinking, and structured communication.
- • You will collaborate closely with Investment, Analytics, Project Management, and Client Leadership teams to ensure seamless integration and delivery, while modeling accountability, clarity, and preparedness in all internal and client interactions. This role offers the opportunity to shape high-impact media strategy at a global scale, deepen expertise in AI-enhanced planning, and grow as a leader within a pioneering agency at the forefront of the marketing technology revolution.
🎯 Requirements
- • 5-8+ years of experience in media strategy, communications planning, or integrated strategy, with agency experience preferred.
- • Strong planning expertise including deep familiarity with audience strategy, channel roles, budget allocation, and full-funnel planning.
- • Ability to synthesize data from performance metrics, MMM insights, and research into structured, actionable strategic recommendations.
- • Strong communication and writing skills, particularly in crafting briefs and structured planning documents.
- • Experience managing day-to-day media client relationships and owning planning cycles independently.
- • Comfort with planning tools, research platforms, and GenAI technologies to enhance insight generation and workflow efficiency.
- • Proactive, detail-oriented mindset with the ability to manage multiple planning cycles simultaneously.
🏖️ Benefits
- • Opportunity to work with cutting-edge GenAI tools, including access to PencilPro, the world’s No. 1 generative AI platform for creative production and performance prediction.
- • Global exposure through collaboration with one of Jellyfish’s largest international clients and participation in integrated agency (IAT) planning for hero launches and tentpole events.
- • Professional growth through mentoring junior strategists and contributing to best practices, planning frameworks, and documentation that uphold strategic excellence across the account.
- • Collaborative, innovative environment within a full-service global digital agency that combines strategy, creative, data, media, and technology under one integrated roof.
- • Access to ongoing learning and development opportunities as part of the Brandtech Group, at the forefront of AI deployment in marketing.
- • Hybrid or flexible work arrangements supporting work-life balance while maintaining high impact and client engagement.
Skills & Technologies
Onsite
About Jellyfish
Jellyfish is a global digital marketing agency that provides paid media, creative, analytics, and training services for brands seeking measurable growth. Founded in 2005, the company operates from offices across North America, EMEA, and APAC, serving clients such as Google, Samsung, and Uber. It combines consultancy, technology partnerships, and in-house talent to manage campaigns across search, social, programmatic, and retail media. Jellyfish also offers certification programs and proprietary tools to upskill marketers and optimize performance across Google Marketing Platform, Amazon Ads, and other ecosystems.
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