Director, National Sales - Convenience Retail

The Coca-Cola Company

Job Overview

Location

US – IA – Des Moines – Remote

Job Type

Full-time

Full Job Description

📋 Description

• The Director, National Sales will serve as the primary Headquarters contact for a national convenience retail chain with a rapidly expanding domestic footprint.
• This role is a pivotal leadership position, responsible for driving innovation, shaping strategic direction, and delivering on our customer promise through a comprehensive suite of solutions anchored in the Coca-Cola value bundle.
• The ideal candidate is a self-motivated leader with a proven track record in sales and customer management, adept at navigating complex relationships.
• This individual will lead with vision, foster collaboration, and drive growth by aligning customer needs with Coca-Cola’s strategic objectives.
• Key Responsibilities:
• Develop and execute a multi-year business strategy that aligns with the customer’s growth objectives and supports their business goals.
• Lead price package architecture, investment strategies, program development, and division sales alignment to achieve sustainable growth.
• Negotiate effectively with both customers and the Coca-Cola System to deliver mutually beneficial outcomes.
• Design and implement innovative, consumer-focused solutions that align with the customer’s brand identity and voice, driving beverage category growth and profitability.
• Build and nurture strong, trust-based relationships at all levels within the customer’s organization and across Coca-Cola’s internal and external stakeholders.
• Partner with Coca-Cola franchise bottlers to execute market strategies and develop localized commercial plans that address specific consumer demands.
• Leverage analytical expertise to assess key business drivers, such as sales trends, package mix, and sales margins, to identify and capitalize on growth opportunities.
• Employ agile management practices to measure, evaluate, and refine initiatives, ensuring their effectiveness in achieving both short- and long-term objectives.
• Work closely with internal teams, including marketing, finance, and operations, to deliver seamless and impactful business solutions.

🎯 Requirements

• 5–10+ years of experience in the consumer packaged goods (CPG) industry, with a strong background in customer management and marketing.
• Experience in CPG, brand management, agency roles, foodservice, Coca-Cola System, direct customer engagement, and people leadership is highly desirable.
• Strong strategic thinking and leadership capabilities.
• Proven ability to manage and grow complex customer relationships.
• Expertise in data analysis and identifying growth opportunities.
• Exceptional negotiation and communication skills.
• Demonstrated ability to lead cross-functional teams and drive collaboration.
• Experience in developing and executing innovative, customer-centric solutions.

🏖️ Benefits

• Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.
• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
• Annual Incentive reference value is a market-based competitive value for your role.
• It falls in the middle of the range for your role, indicating performance at target.
• Relocation is provided.

Skills & Technologies

Remote

Degree Required

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The Coca-Cola Company

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About The Coca-Cola Company

Global beverage corporation founded in 1892, headquartered in Atlanta, Georgia. Manufactures, markets, and distributes nonalcoholic beverage concentrates and syrups, including Coca-Cola, Sprite, Fanta, Minute Maid, Powerade, and Dasani. Operates in over 200 countries with a portfolio of more than 200 brands. Generates revenue through concentrate sales to bottling partners and finished product sales. Focuses on sparkling soft drinks, water, sports drinks, juice, dairy, and plant-based beverages. Committed to sustainability, community initiatives, and reducing environmental impact across its supply chain and packaging operations worldwide.

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