Director of Demand Generation

Safe Software Inc.

Job Overview

Location

Bengaluru or New Delhi

Job Type

Full-time

Full Job Description

📋 Description

• As Director of Demand Generation at SAFE Security, you will lead the global demand strategy and pipeline generation engine to support the company’s mission of building CyberAGI — a super-specialized AI system that autonomously predicts, detects, and remediates cyber threats. This role is critical to scaling SAFE’s market presence and ensuring predictable, high-quality growth by aligning demand initiatives with sales, product marketing, and RevOps to drive measurable revenue outcomes.
• You will own the end-to-end demand generation function, transforming it from a tactical channel operation into a strategic, data-driven growth engine that fuels the sales pipeline with qualified opportunities across global markets.
• Develop and execute a comprehensive, integrated demand generation strategy spanning ABM, inbound, outbound, paid media, email, webinars, events, and content syndication to generate and nurture high-intent leads aligned with ideal customer profiles (ICPs) and buyer journeys.
• Partner closely with Sales leadership to define SLAs, handoff processes, and lead scoring models that ensure marketing-generated leads are effectively followed up and converted, improving pipeline velocity and win rates.
• Collaborate with Product Marketing to translate product positioning and messaging into compelling campaign assets and go-to-market plays that resonate with CISOs, security leaders, and IT decision-makers.
• Work with RevOps to build and optimize attribution models, funnel analytics, and reporting dashboards that provide real-time visibility into campaign performance, ROI, and pipeline contribution across channels and regions.
• Manage and mentor a high-performing demand generation team, fostering a culture of experimentation, accountability, and continuous learning while setting clear KPIs and performance benchmarks.
• Oversee budget allocation and vendor management across paid channels (LinkedIn, Google, programmatic, etc.), ensuring efficient spend and maximum ROI through rigorous testing, optimization, and forecasting.
• Champion a culture of data-driven decision-making by implementing A/B testing frameworks, lead scoring refinement, and predictive modeling to continuously improve campaign effectiveness and conversion rates.
• SAFE Security operates with radical transparency, autonomy, and accountability, where trust is foundational and brilliant jerks have no place — you will thrive in an environment that values psychological safety, ownership, and mission-driven collaboration.
• The company is deeply committed to continuous learning and innovation, offering access to cutting-edge AI and cybersecurity research, internal knowledge sharing, and opportunities to shape the future of cyber risk management alongside some of the brightest minds in the field.
• In this role, you will develop expert-level expertise in B2B demand generation within the high-stakes cybersecurity landscape, mastering the art and science of influencing complex buying committees and long sales cycles.
• You will have the opportunity to build and scale a world-class demand generation function from the ground up, leaving a lasting impact on SAFE’s growth trajectory while advancing your leadership capabilities in a fast-moving, AI-native startup environment.

🎯 Requirements

• 8+ years of progressive experience in B2B demand generation or growth marketing, with at least 3 years in a leadership role managing teams and budgets.
• Proven track record of designing and executing integrated demand generation strategies that consistently delivered qualified pipeline and revenue growth in enterprise SaaS or technology markets.
• Deep expertise in account-based marketing (ABM), inbound marketing, paid media, marketing automation (e.g., HubSpot, Marketo), and CRM/Salesforce integration.
• Strong analytical skills with experience using analytics tools (e.g., Google Analytics, Tableau, Looker) to measure performance, optimize campaigns, and forecast pipeline impact.
• Excellent cross-functional collaboration skills, with demonstrated ability to partner effectively with Sales, Product Marketing, and RevOps to align goals and drive results.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.

🏖️ Benefits

• Unlimited vacation policy that empowers you to take time off when needed, fostering work-life balance and sustained high performance.
• High-trust, autonomous work environment where ownership and accountability are valued over micromanagement or presenteeism.
• Access to continuous learning opportunities, including internal tech talks, external conferences, and resources to stay ahead in AI and cybersecurity trends.
• Opportunity to work on a mission-driven project — building CyberAGI — with real-world impact on global cyber resilience.
• Competitive compensation package including salary, equity, and performance-based bonuses aligned with company and individual goals.
• Hybrid work flexibility with options to work from Bengaluru or New Delhi offices, or remotely, supporting diverse working preferences and locations.

Skills & Technologies

Onsite

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Safe Software Inc.

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About Safe Software Inc.

Safe Software Inc., founded in 1993, is a Canadian developer of the FME data integration platform. Its software enables organizations to translate, transform and integrate spatial and non-spatial data between hundreds of formats, databases and APIs. FME is used worldwide by government, utilities and enterprises for data migration, quality assurance and automated workflows, including cloud and on-premises deployments. The company provides desktop, server and cloud services, complemented by training, certification and global partner support.

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