Job Overview
Location
New York, NY
Job Type
Full-time
Category
Marketing
Date Posted
May 21, 2026
Full Job Description
đź“‹ Description
- • Own and execute Honeydew’s end-to-end organic search strategy, including technical SEO, content architecture, link authority development, and crawlability optimization across dermatology, skincare, and telehealth topics.
- • Build and scale topical authority frameworks in high-intent, acquisition-driven keyword areas, ensuring content compounds in ranking power over time through consistent optimization and strategic publishing.
- • Lead large-scale content production cycles: briefing writers, coordinating AI-assisted drafting, editing, publishing, and continuously optimizing for search intent and conversion performance.
- • Conduct deep competitive analysis and keyword research focused on high-intent patient queries related to cystic acne, rosacea, eczema, and other treatable skin conditions.
- • Partner with engineering to improve site speed, Core Web Vitals, structured data implementation, canonicalization, indexation, and internal linking architecture to maximize crawl efficiency and ranking potential.
- • Develop and lead Honeydew’s AI search visibility strategy (AEO/GEO) to increase citations in ChatGPT, Perplexity, Claude, Google AI Overviews, and emerging AI platforms.
- • Structure content for LLM consumption using passage-level optimization, conversational formatting, semantically rich answer blocks, and clear entity signaling to improve AI citation rates.
- • Build and own AI citation tracking systems, establish performance baselines, set targets, and iterate on content formats and distribution to maximize visibility across AI search surfaces.
- • Drive earned media and backlink strategy to strengthen domain authority and off-site signals that LLMs and traditional search engines reward, leveraging content and outreach initiatives.
- • Stay ahead of emerging trends in agentic AI and ambient search behaviors within healthcare to anticipate shifts in patient discovery patterns.
- • Partner with the existing paid search lead to align keyword strategy, landing page structure, and messaging across paid and organic channels, ensuring cohesion and efficiency in acquisition efforts.
- • Contribute strategically to ~$500K+/month in paid search spend on Google and Bing, advising on bid strategy, audience targeting, campaign architecture, and Quality Score optimization.
- • Design and own a unified search performance dashboard that integrates metrics from organic, AI, and paid search, tying all channels directly to patient signups and revenue outcomes.
- • Develop a multi-quarter search roadmap with clear priorities, experiments, milestones, and success metrics, and report progress regularly to the Head of Growth and leadership.
- • Identify cross-channel leverage points: where organic authority reduces paid CPA, where paid search data informs organic keyword targeting, and where AI citations amplify both paid and organic reach.
- • Run structured, data-driven experiments across search channels to validate hypotheses, optimize performance, and scale winning strategies rapidly.
- • Translate search performance data into actionable business impact by connecting traffic trends to conversion rates, customer acquisition costs, and revenue growth.
- • Manage and develop individual contributors: set direction, provide feedback, mentor talent, and build a high-performance, long-term search team.
- • Operate with high autonomy—move decisively without perfect briefs, thrive in ambiguity, and own outcomes end-to-end without reliance on large teams or rigid processes.
🎯 Requirements
- • 5–7+ years of search experience with a strong organic SEO foundation and demonstrated track record of driving acquisition growth
- • Deep technical SEO expertise: site architecture, structured data, Core Web Vitals, crawl management, and schema implementation
- • Genuine AEO/GEO fluency: experience building strategies for AI search visibility, tracking citation performance, and iterating on results
- • Working knowledge of paid search: Google Ads, campaign structure, bidding strategy, Quality Score, and performance analysis
- • Proven ability to manage and develop individual contributors
- • Proficiency with SEO tooling: Ahrefs, SEMrush, Google Search Console, Google Analytics, Looker Studio
🏖️ Benefits
- • $172,000–$185,000 base salary depending on experience, plus meaningful equity in Honeydew
- • Flexible PTO
- • Health, vision, and dental insurance
- • 401k with company match
- • One Medical, Kindbody, Talkspace, and HealthAdvocate memberships
- • Company MacBook + monthly internet stipend
Skills & Technologies
Onsite
$172k-185k
About Honeydew Health Inc.
Honeydew Health provides a HIPAA-compliant platform that connects patients with registered dietitians and certified health coaches for personalized nutrition and lifestyle counseling. The service integrates with electronic health records, supports insurance billing, and offers secure messaging, video visits, meal-planning tools, and outcome tracking. Healthcare organizations license the technology to deliver scalable, evidence-based nutrition care to their populations while improving adherence and reducing chronic-disease costs.
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