Director of Marketing, B2B & B2B2C

📋 Description

• • Lead and scale marketing programs across Health-E Commerce's rapidly expanding partner ecosystem as Director of Marketing, B2B & B2B2C, driving ecommerce revenue through third-party administrators and activating millions of partner members.
• • Own B2B and B2B2C marketing strategy, lifecycle marketing, strategic partner campaigns, partner enablement, campaign execution, stakeholder leadership, analytics & optimization, and team leadership for a Senior Marketing Manager, B2B2C Manager, and contractors.
• • Health-E Commerce is a fast-growing health-focused ecommerce company seeking a strategic, scrappy, and execution-oriented leader comfortable defining channel strategy and rolling up sleeves to bring programs to market.
• • Develop scalable marketing programs that activate partner audiences, drive measurable ecommerce growth, build partner relationships, and create marketing infrastructure to make partner marketing a major revenue driver while mentoring a team and fostering a culture of ownership and performance.