Job Overview
Location
Remote
Job Type
Full-time
Category
Product Management
Date Posted
April 14, 2026
Full Job Description
đź“‹ Description
- • As Director of Product Marketing for MetaMask at Consensys AG, you will lead the strategic evolution of MetaMask from a leading self-custodial crypto wallet into a global consumer platform for managing digital value, shaping how everyday money experiences are introduced to a worldwide audience while upholding core principles of self-custody and user ownership.
- • You will define product marketing strategy for new consumer finance experiences, evolve MetaMask’s perception from a wallet to a broader financial platform, translate complex technical and financial concepts into clear, trusted consumer narratives, and partner with Growth and Analytics to identify audience segments and expansion opportunities.
- • You will drive adoption, engagement, and retention by designing go-to-market strategies across the product lifecycle, focusing on measurable outcomes like user growth, engagement, retention, and monetization, while working closely with Product and Engineering to shape launch sequencing and advocate for user needs throughout development.
- • You will build scalable product marketing frameworks, coach and develop a Product Marketing Manager, balance hands-on execution with leadership as the team grows, and ensure MetaMask resonates across diverse global audiences by staying connected to fintech, crypto, and consumer technology trends.
- • This is a 0→1 build role where you will set strategy, define positioning, and personally drive go-to-market execution as MetaMask expands into new use cases and markets, operating in ambiguity to create foundational marketing systems for a growing product area.
🎯 Requirements
- • 10+ years of experience in Product Marketing, Consumer Marketing, or related roles
- • Proven experience leading product marketing for consumer-facing financial or transactional products
- • Demonstrated ability to define strategy independently and execute hands-on when needed
- • Strong cross-functional credibility with Product, Growth, and Engineering teams
- • Experience operating in ambiguity and building GTM strategies before the category or playbook is fully defined
- • Experience at a fintech, neobank, or consumer platform with embedded financial features (strongly preferred)
- • Exposure to international or emerging markets (strongly preferred)
- • Experience repositioning a product into a broader platform or ecosystem (strongly preferred)
- • Background in customer insights, user research, or data-informed marketing strategy (strongly preferred)
🏖️ Benefits
- • Help shape the future of consumer finance at global scale
- • Work on products that redefine how people interact with and control digital value
- • Join a mission-driven, deeply technical team building foundational infrastructure for the next era of the internet
- • Opportunity to grow into broader leadership as the function scales
- • For US-based candidates: expected base salary range of $146,000–$215,000 USD, plus generous bonus (with company performance-based accelerators), equity, and benefits
- • Consensys is an equal opportunity employer committed to diversity, inclusion, and protecting applicants from recruitment fraud
Skills & Technologies
About Consensys AG
Consensys AG is a Swiss-headquartered blockchain technology company that builds infrastructure, applications, and developer tools for the Ethereum ecosystem. Its products include the MetaMask wallet, Infura node service, Linea zkEVM network, and enterprise-grade platforms for digital asset custody, compliance, and tokenization. Serving startups, institutions, and governments, the firm offers consulting, research, and open-source software aimed at accelerating decentralized protocol adoption and secure Web3 commerce.
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