Director of SEO and Demand Gen Content

📋 Description

• • Own and evolve the global SEO roadmap for Freshworks’ multi-language, multi-region enterprise website, translating ambitious organic-traffic and pipeline targets into quarterly OKRs, sprint plans, and measurable KPIs that ladder directly to revenue.
• • Architect and execute end-to-end SEO programs—technical audits, keyword intelligence, on-page optimization, schema markup, Core Web Vitals, internal-linking strategies, and off-page authority building—while ensuring flawless coordination with engineering, product marketing, brand, and regional teams.
• • Lead, mentor, and scale a high-performing team of SEO analysts, content strategists, and demand-gen writers; institute agile rituals, editorial calendars, and data-driven feedback loops that turn creative ideas into repeatable, compounding growth engines.
• • Manage and continuously evaluate external SEO agencies, freelancers, and tool vendors; negotiate SOWs, set SLAs, and hold partners accountable to aggressive ROI targets while keeping spend within budget.
• • Design full-funnel demand-generation content journeys—from top-of-funnel thought-leadership articles and interactive tools to mid-funnel comparison guides and bottom-funnel ROI calculators—mapping each asset to persona pain points, buying stages, and campaign themes.
• • Partner daily with campaign managers, paid-media leads, and lifecycle marketers to ensure every SEO-optimized asset is atomized for email nurtures, paid search, social, and sales enablement, creating a unified narrative across channels.
• • Leverage AI-driven content generation, dynamic personalization, and marketing-automation triggers to scale production without sacrificing quality, while instituting rigorous brand-voice governance and compliance checks.
• • Spearhead complex website migrations, CMS re-platforms, and domain consolidations; create risk-mitigation playbooks, redirect maps, and pre-/post-launch QA checklists that protect organic equity and minimize traffic loss.
• • Establish a best-in-class measurement framework that blends Search Console, GA4, Looker, and BI tools to surface weekly insights on rankings, click-through rates, pipeline influence, and content engagement; socialize findings in executive readouts that shape roadmap priorities.
• • Champion continuous experimentation—A/B tests on titles/meta descriptions, schema variants, content formats, and internal-link structures—translating test learnings into scalable playbooks rolled out across regions.
• • Stay ahead of Google algorithm updates, AI search experiences, and privacy regulations; brief leadership on potential impacts and proactively adjust strategies to maintain competitive advantage.
• • Collaborate with web-development teams to implement server-side rendering, lazy-loading, and JavaScript SEO best practices, ensuring every page passes Core Web Vitals and delivers sub-second load times globally.
• • Build a culture of SEO and content excellence across the organization by hosting enablement workshops, creating wiki documentation, and embedding SEO checkpoints into the product-launch process.
• • Own the quarterly content calendar, balancing evergreen SEO plays with timely campaign needs, while ensuring localization teams can adapt assets for EMEA, APAC, and LATAM markets without diluting impact.
• • Present monthly to the CMO and cross-functional leadership on organic pipeline contribution, content attribution, and strategic next bets, securing buy-in and resources for high-ROI initiatives.