Director, Performance Marketing

Loopio Inc.

Job Overview

Location

Toronto, ON Hub

Job Type

Full-time

Full Job Description

📋 Description

• Loopio is seeking a dynamic and data-driven leader to join its Marketing organization as the Director, Performance Marketing. This pivotal role is designed for an individual who thrives at the intersection of marketing, sales, and revenue operations, acting as a key architect of the company's growth strategy. You will be instrumental in developing and executing innovative, data-informed campaigns that directly fuel the sales pipeline and accelerate Loopio's mission to empower companies to excel in every response. This position offers a unique opportunity to shape demand generation, performance marketing, and lifecycle marketing initiatives, setting the integrated growth standard for the organization and making a significant impact on the company's trajectory.
• In this role, you will be responsible for developing and owning the comprehensive demand-generation strategy. This includes defining the overarching vision, setting ambitious yet achievable goals, establishing key performance metrics, and creating detailed roadmaps for multichannel campaigns. Your strategic oversight will span digital channels, events, paid media, partner marketing, and more, ensuring a cohesive and impactful approach to attracting and engaging prospects. You will lead the end-to-end execution of integrated campaigns designed to attract, nurture, and convert potential customers, guiding them through the entire funnel from initial awareness to Marketing Qualified Lead (MQL) and ultimately to Sales Qualified Lead (SQL). This will involve close collaboration with critical teams such as Content, Product Marketing, and Sales Development to ensure messaging alignment and campaign effectiveness.
• A significant aspect of your role will involve partnering closely with Sales Leadership and Revenue Operations (RevOps). This collaboration is crucial for ensuring seamless alignment on target markets, refining buyer personas, optimizing lead scoring mechanisms, defining clear qualification criteria, and streamlining lead hand-off processes between marketing and sales. You will also be tasked with overseeing and optimizing the marketing technology stack, including marketing automation platforms (like HubSpot), CRM integration (with Salesforce or HubSpot CRM), and sophisticated attribution modeling. The goal is to meticulously measure campaign performance, track pipeline contribution, analyze Cost Per Lead (CPL) and Cost Per Acquisition (CPA), and continuously iterate to maximize Return on Investment (ROI).
• Furthermore, you will manage the demand generation budget, including forecasting, resource allocation, and optimizing spend across various channels and geographies to ensure maximum efficiency and impact. Regular reporting of results and insights to senior leadership will be a key responsibility. You will also have the opportunity to lead, mentor, and build a high-performing demand generation and growth team. This involves setting clear Key Performance Indicators (KPIs) for team members, driving continuous process improvement, and fostering a culture that embraces testing, learning, and data-driven decision-making. You will directly own the holistic growth engine, encompassing both performance marketing (paid acquisition) and lifecycle marketing, thereby establishing the integrated growth standard for Loopio.
• To ensure Loopio remains at the forefront of marketing innovation, you will stay abreast of the latest industry trends, emerging technologies such as Account-Based Marketing (ABM) and the application of Artificial Intelligence (AI) in marketing, and the competitive landscape. This continuous learning will enable you to drive differentiation and foster innovation in growth and acquisition strategies, ensuring Loopio maintains a competitive edge. This role is ideal for a leader who is passionate about leveraging data to drive measurable business outcomes and is excited by the prospect of scaling marketing efforts in a high-growth environment.
• The ideal candidate will possess an innate sense of urgency and accountability, setting a strong example for their team and the wider organization. With over 10 years of experience in demand generation and acquisition marketing, including at least 5 years in a B2B leadership capacity directly responsible for pipeline and revenue, you will bring a wealth of knowledge and proven success. Your track record should demonstrate the ability to scale demand-generation programs effectively and consistently achieve aggressive growth targets within the B2B/SaaS sector. Expertise across digital channels, including paid media, SEO, and email marketing, coupled with proficiency in marketing automation (HubSpot) and CRM platforms (Salesforce/HubSpot CRM), is essential. You will also need deep analytical skills encompassing attribution, ROI analysis, forecasting, performance optimization, and a high degree of fluency with marketing metrics and funnel analysis. A strong understanding of ABM principles, lead scoring, segmentation strategies, and buyer-journey optimization is also required. Excellent cross-functional leadership, adept stakeholder management (particularly with Sales and RevOps), and strong communication skills are paramount for success in this collaborative role. You should be comfortable leading from the front and elevating execution standards within a dynamic scale-up environment.

🎯 Requirements

• 10+ years in demand generation/acquisition marketing, with 5+ years in a B2B leadership role responsible for pipeline and revenue.
• Proven track record of scaling demand-generation programs and consistently delivering aggressive growth targets in a B2B/SaaS environment.
• Expertise in digital channels (paid media, SEO, email, etc.), marketing automation (HubSpot), and CRM platforms (Salesforce/HubSpot CRM).
• Deep analytical skills covering attribution, ROI, forecasting, performance optimization, and high fluency in metrics and funnels.
• Strong knowledge of ABM, lead scoring, segmentation, and buyer-journey optimization.
• Excellent cross-functional leadership, stakeholder management (especially with Sales/RevOps), and communication skills.

🏖️ Benefits

• Opportunity to elevate your craft and explore creativity with a dedicated professional mastery allowance for learning support.
• Comprehensive health and wellness benefits to support physical and mental well-being, starting day 1.
• Remote-first workplace with a MacBook laptop, monthly phone and internet subsidy, and a work-from-home budget.

Skills & Technologies

Remote

Degree Required

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Loopio Inc.

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About Loopio Inc.

Loopio provides cloud-based RFP, RFx, and security questionnaire response software for enterprise sales, security, and proposal teams. Its platform centralizes content, automates workflows, and offers AI-driven suggestions to accelerate response creation, ensure consistency, and maintain compliance. Core features include a searchable knowledge library, collaboration tools, customizable templates, and analytics dashboards. Serving technology, financial services, and professional services firms, Loopio integrates with Salesforce, HubSpot, and Slack to embed response management into existing sales processes and reduce turnaround times.

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