Job Overview
Location
Remote
Job Type
Full-time
Category
Marketing
Date Posted
April 3, 2026
Full Job Description
đź“‹ Description
- • As Director of Product Marketing at Centivo, you will lead the strategic development and execution of product marketing initiatives that directly support the company’s mission to deliver affordable, high-quality healthcare to self-funded employers and their employees. This role is pivotal in translating complex healthcare solutions into clear, compelling value propositions that resonate with employers, brokers, and consultants, ultimately driving enterprise growth and market differentiation in a highly competitive industry.
- • You will partner cross-functionally with Sales, Product, Revenue Operations, Actuarial, and Marketing teams to shape go-to-market strategy, ensuring alignment between product innovation, pricing, positioning, and sales execution. Your leadership will elevate Centivo’s market presence by enabling the sales team with powerful tools and insights that accelerate deal cycles and improve conversion rates.
- • Day to day, you will: develop and refine product positioning and messaging frameworks tailored to employer health benefits audiences; conduct deep customer research to build detailed personas and uncover unmet needs; analyze the competitive landscape to inform differentiation strategies; create sales enablement assets including national account decks, product demos, case studies, and sell sheets; design product packaging and pricing models aligned with customer segments and market dynamics; lead end-to-end product launch planning and execution; collaborate with partner marketing teams to develop co-marketing initiatives; influence broader marketing campaigns to ensure messaging consistency; and design and facilitate quarterly and annual GTM retrospectives to continuously improve performance based on win/loss analysis and market feedback.
- • Centivo’s marketing and product teams are collaborative, mission-driven, and deeply committed to transforming the employer health benefits landscape. You will join a group of innovative thinkers who value data-informed decision-making, bold experimentation, and relentless focus on improving healthcare affordability and outcomes for employers and employees alike.
- • In this role, you will have the opportunity to shape the future of product marketing at a fast-growing, venture-backed healthcare innovator. You will deepen your expertise in B2B2C healthcare marketing, strengthen your strategic influence across executive stakeholders, and gain hands-on experience in launching and scaling complex healthcare products in a regulated, high-impact industry. Your work will directly contribute to Centivo’s growth trajectory and its ability to save employers 15–30% on healthcare costs while improving access to care.
🎯 Requirements
- • 5–7 years of experience in employer health benefits, with proven B2B product marketing background and/or direct experience as a broker or consultant in the health benefits space
- • Exceptional written, verbal, and visual communication skills, with demonstrated ability to craft compelling messaging and sales enablement content across multiple formats and audiences
- • Proven track record of driving measurable growth through strategic, data-informed decision-making, cross-functional collaboration, and market influence
- • Deep understanding of macro healthcare trends and their specific impact on the employer-sponsored health benefits market
- • Self-starter mindset with a history of solving complex problems, generating innovative ideas, and delivering results in fast-paced, growth-oriented environments
🏖️ Benefits
- • Fully remote work flexibility, allowing you to contribute from anywhere while collaborating with a distributed team across New York and beyond
- • Opportunity to work on a mission-driven initiative that is actively reducing healthcare costs and improving access for thousands of employees and employers
- • Access to professional growth and leadership development within a fast-scaling, investor-backed healthcare technology company supported by Morgan Health (JPMorgan Chase & Co)
- • }
Skills & Technologies
Go
REST
Remote
About Centivo Inc.
Centivo is a health plan administrator that partners with self-insured employers to provide affordable healthcare benefits. It builds custom networks of high-value primary care providers and specialists, emphasizing coordinated care, transparent pricing, and payment innovations like prospective bundled payments. The platform offers members digital tools for provider search, cost estimates, and care navigation, while giving employers predictable costs and data analytics to improve population health outcomes.
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