Director, Product Marketing

📋 Description

• • As Director, Product Marketing for Assurant’s Global Auto portfolio, you will lead product lifecycle marketing strategy, driving compelling positioning, messaging, and design that align with audience needs and business objectives while ensuring accurate product information delivery.
• • You will define and evolve value propositions for consumers, vehicle and equipment dealers, and partners; leverage customer insights, performance data, market trends, and competitive analysis; and collaborate with Product, Sales, Research, CX, Analytics, and other stakeholders to translate inputs into clear, compelling narratives.
• • You will lead the development and execution of integrated go-to-market strategies for new product launches and enhancements; build and maintain sales and marketing enablement materials; support affinity and strategic partner brands; and ensure all materials meet brand standards while addressing unique requirements in Auto and Commercial Equipment lines.
• • You will partner closely with Sales and Product teams to improve product understanding, adoption, and conversion; lead multi-workstream initiatives across Marketing, Creative Services, Product, Operations, and Technology; provide strategic direction to Creative Services; manage legal and compliance review cycles; and represent Marketing in national client implementations.
• • Assurant is a Fortune 500 global business services company operating in 21 countries, dedicated to supporting, protecting, and connecting major consumer purchases through innovative solutions in mobile device solutions, extended service contracts, vehicle protection, renters insurance, lender-placed insurance, and other specialty products, with a culture recognized as a Best/Great Place to Work in 15 countries and honored as one of America’s Most Innovative Companies.