Director, Team Sponsorship

LIV Golf Investments

Job Overview

Location

London

Job Type

Full-time

Full Job Description

📋 Description

• LIV Golf is seeking a dynamic and experienced Director, Team Sponsorship to spearhead the development and execution of sponsorship and commercial strategies across its 13 professional golf teams. This pivotal role is instrumental in establishing unparalleled partnership management standards, significantly enhancing the value and effectiveness of team sponsorship platforms, and driving substantial incremental revenue through the implementation of innovative, data-driven commercial solutions. The Director will play a crucial part in shaping the commercial future of LIV Golf's teams, ensuring their growth and success in a competitive global sports landscape.
• In this capacity, the Director will collaborate intimately with Team General Managers to conceptualize and implement bespoke commercial and sponsorship strategies. These strategies must not only align seamlessly with the overarching objectives of the LIV Golf League but also resonate with each team's distinct brand identity and market positioning. A core responsibility will be to design and meticulously oversee a comprehensive, unified team sponsorship framework. This framework will encompass the development of compelling sponsorship propositions, the strategic packaging of assets, sophisticated pricing models, and effective go-to-market approaches designed to invigorate new business acquisition and secure renewals. Furthermore, the Director will be tasked with establishing and championing world-class partnership management practices across all teams. This includes refining processes for partner onboarding, meticulously planning activation strategies, rigorously measuring performance, delivering insightful reporting, and developing robust renewal strategies to foster long-term relationships.
• The role demands close collaboration with various central functions, including League Partnerships, Marketing, Media, Events, Legal, and Finance. This cross-functional synergy is essential to guarantee the integrated delivery of team sponsorships and to ensure strict adherence to league-wide standards and platforms. The Director will also provide critical support to teams in the cultivation and maintenance of robust sponsorship pipelines. This support will involve the creation of persuasive sales materials, detailed inventory matrices, and sophisticated valuation tools that clearly articulate the tangible commercial value offered to prospective and existing partners. To facilitate consistency and scalability, the Director will develop essential toolkits, playbooks, and governance models that empower all 13 teams to execute sponsorship agreements and service partners effectively and uniformly.
• A significant aspect of the role involves providing senior-level strategic counsel to internal stakeholders. This counsel will focus on optimizing partnership structures, maximizing the value of sponsorship rights, and refining negotiation strategies to ensure the enhancement of long-term commercial value for all parties involved. The Director will also be responsible for diligently monitoring global sponsorship and sports marketing trends. The insights gleaned from this analysis will be translated into actionable recommendations, guiding both individual teams and the league as a whole in adapting to evolving market dynamics and competitive landscapes. Ultimately, the Director will empower teams to refine and execute their sponsorship processes with precision, from the initial stages of prospecting and pitching through to the final closing of deals.
• The team at LIV Golf is dedicated to innovation and growth, constantly seeking new ways to engage fans and partners. This role offers a unique opportunity to be at the forefront of commercial development in a rapidly expanding global sports league. The successful candidate will contribute to a culture of excellence, driving commercial success while upholding the league's commitment to expanding the sport and enhancing its societal impact.
• This position is ideal for an individual who thrives in a fast-paced, evolving environment, capable of introducing structure and process without hindering commercial momentum. The ideal candidate will possess a world-class approach to partnership management, consistently elevating the quality of partner engagement, delivery, and communication. They will think strategically and commercially, evaluating all initiatives through the lens of long-term value creation for teams, partners, and fans alike. A highly collaborative spirit and the ability to build strong relationships across diverse teams, functions, and external stakeholders are paramount. Staying abreast of global sponsorship and marketing best practices and proactively applying these learnings to enhance the organization's competitive position will be key to success in this role.

🎯 Requirements

• Minimum of 10 years of experience in sports sponsorship, commercial partnerships, or related commercial leadership roles, with a strong preference for experience within team or league environments.
• Demonstrated success in developing, closing, and managing complex, multi-faceted sponsorship programs on a regional and/or global scale.
• Profound understanding of partnership valuation, rights packaging, and ROI/ROO measurement methodologies.
• Proven ability to lead cross-functional initiatives and effectively influence senior stakeholders within a dynamic, high-growth setting.
• Exceptional communication, presentation, and negotiation skills, with the capacity to represent the organization credibly to senior brand and agency executives.

🏖️ Benefits

• Opportunity to shape and drive commercial strategies for a groundbreaking global sports league.
• Competitive salary and benefits package.
• Work in a dynamic, fast-paced, and evolving sports industry environment.
• Collaborate with a passionate and experienced team dedicated to innovation and growth in golf.

Skills & Technologies

Onsite

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LIV Golf Investments

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About LIV Golf Investments

LIV Golf Investments is a professional golf league and entertainment company backed by the Public Investment Fund of Saudi Arabia. It organizes the LIV Golf League, a global series of 54-hole tournaments featuring both individual and team formats with no cuts and shotgun starts. The league launched in 2022, aiming to modernize professional golf through shorter events, larger purses, and music-enhanced fan experiences. The company operates tournaments across North America, Europe, Asia, Australia, and the Middle East, while also managing team franchises and digital content platforms to grow the sport's global audience.

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