LIV Golf Investments

About LIV Golf Investments

LIV Golf Investments is a professional golf league and entertainment company backed by the Public Investment Fund of Saudi Arabia. It organizes the LIV Golf League, a global series of 54-hole tournaments featuring both individual and team formats with no cuts and shotgun starts. The league launched in 2022, aiming to modernize professional golf through shorter events, larger purses, and music-enhanced fan experiences. The company operates tournaments across North America, Europe, Asia, Australia, and the Middle East, while also managing team franchises and digital content platforms to grow the sport's global audience.