VP, Creative Director

LIV Golf Investments

Job Overview

Location

New York City, New York, USA

Job Type

Full-time

Full Job Description

📋 Description

• LIV Golf is revolutionizing the world of professional golf, transforming it into a dynamic global sport that blends elite competition with cutting-edge entertainment, music, and culture. Now in its fourth season, the LIV Golf League features 13 innovative teams competing for both individual and team championships across premier golf courses worldwide. As the first truly global golf league, we are dedicated to setting new standards in sports entertainment, redefining the fan experience, and growing the game for a new generation of players and fans.
• Headquartered in New York and London, LIV Golf operates with a significant international footprint, hosting events in Asia, Australia, Europe, the Middle East, North America, and Africa. Our broadcasts reach an estimated 900 million households in over 200 international markets, underscoring our global reach and ambitious vision. We aim to expand the sport on a global scale, attract new audiences, create novel value within the golfing ecosystem, and enhance the game’s societal impact through our dedicated Impact & Sustainability efforts.
• Launched in 2022, LIV Golf has rapidly evolved, with 2025 marking our third full season as the LIV Golf League. Our format respects golf's rich history while incorporating modern innovations. We feature a 72-hole, no-cut competition with shotgun starts, offering simultaneous Individual and Team championships. This accelerated format is designed to drive engaging storylines and provide an immersive fan experience, distinguishing us from traditional golf tournaments.
• Our award-winning events, wholly owned and operated by LIV Golf, are renowned for their festival-like atmosphere. We integrate world-class competition with music entertainment, diverse food options, live concerts, and family-friendly activations. Recognized by the World Golf Awards as the World’s Best Golf Event for two consecutive years and a Sports Business Awards Finalist for Sports Event of the Year, our signature hospitality, inclusive environment, premium food and beverage, and post-play concerts contribute to record-breaking attendance globally.
• LIV Golf is committed to continuous expansion, bringing the League to new and returning markets and showcasing iconic global venues. We have introduced free agency to professional golf, incorporating end-of-season player promotion and relegation, team trades, and off-season roster movements that foster year-round fan engagement, mirroring successful models in other major sports.
• Beyond the on-course excitement, LIV Golf is deeply committed to enhancing the well-being of the communities we visit through our groundbreaking social impact and sustainability strategy. Recognized in 2024 by Front Office Sports with a Most Impactful award, we leverage our platform to create positive change both on and off the course, demonstrating our dedication to giving back and improving the world through golf.
• As the VP, Creative Director, you will be the ultimate guardian of the LIV Golf brand. Your primary responsibility will be to ensure that every brand touchpoint, from visual assets and broadcasting to marketing collateral and presentations, adheres to our established brand guidelines. You will lead and inspire our talented design team, overseeing the management of creative projects and visual executions across all platforms, including on-course design, social media, marketing campaigns, and critical B2B presentations.
• This role demands a visionary leader who can implement a cohesive creative vision and serve as the central point of reference for all creative strategies and executions. You will be instrumental in shaping the brand's aesthetic and ensuring its consistent and impactful representation across all channels. Your leadership will empower the design team to produce innovative and high-quality work that resonates with our diverse global audience and reinforces LIV Golf's position as a leader in sports and entertainment.
• Key responsibilities include conceptualizing and implementing creative strategies, guidelines, and campaigns from inception to completion. You will collaborate closely with account executives to deeply understand client and internal requirements, translating these needs into compelling creative solutions. Your role will involve directing and motivating a team of art directors, illustrators, copywriters, and designers, ensuring they leverage their talents effectively to achieve project goals.
• You will lead dynamic brainstorming and creative sessions, fostering an environment that encourages the generation of innovative ideas. Crafting unique, well-written, and visually striking copy and designs that meet both client needs and LIV Golf's brand standards will be a core function. Furthermore, you will be responsible for revising content and presentations, providing constructive feedback, approving or rejecting ideas, and mentoring subordinates to foster their professional growth and development.
• Monitoring the results of team efforts, analyzing performance, and proposing strategic actions for future creative endeavors will be crucial. This role requires a highly visual thinker with an exceptional eye for design, a deep understanding of brand evolution, and the ability to embrace new concepts while rigorously upholding brand integrity. Your leadership will be pivotal in driving the creative output of LIV Golf, ensuring it remains at the forefront of sports and entertainment branding.

🎯 Requirements

• Proven experience as a Creative Director or in a similar senior creative leadership role, with a strong portfolio showcasing successful brand campaigns and visual identity development.
• Exceptional leadership, organizational, and team management skills, with a demonstrated ability to motivate and guide creative teams to achieve outstanding results.
• A highly visual thinker with an art director’s keen eye for design, brand evolution, and the ability to embrace new creative directions while safeguarding brand consistency.
• Outstanding interpersonal and communication skills, both written and verbal, with the ability to articulate creative vision and collaborate effectively across all levels of the organization and with external stakeholders.
• Hands-on experience in the creative process, encompassing graphic design, brand development, marketing strategy, and content creation.
• Excellent working knowledge of industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign).

🏖️ Benefits

• Competitive salary and performance-based bonus structure.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off (PTO), including vacation, sick leave, and holidays.
• Opportunities for professional development, training, and attending industry conferences.
• A dynamic and fast-paced work environment at the forefront of sports and entertainment innovation.
• Employee discounts and perks related to LIV Golf events and merchandise.

Skills & Technologies

Onsite

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LIV Golf Investments

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About LIV Golf Investments

LIV Golf Investments is a professional golf league and entertainment company backed by the Public Investment Fund of Saudi Arabia. It organizes the LIV Golf League, a global series of 54-hole tournaments featuring both individual and team formats with no cuts and shotgun starts. The league launched in 2022, aiming to modernize professional golf through shorter events, larger purses, and music-enhanced fan experiences. The company operates tournaments across North America, Europe, Asia, Australia, and the Middle East, while also managing team franchises and digital content platforms to grow the sport's global audience.

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