Director, Teams Social

LIV Golf Investments

Job Overview

Location

New York

Job Type

Full-time

Full Job Description

📋 Description

• As Director, Teams Social at LIV Golf Investments, you will lead the league-wide social media presence for all 13 teams, driving audience growth, engagement, and cultural relevance through platform-native content that aligns with LIV Golf’s mission to redefine the fan experience through music, culture, and entertainment while expanding the sport globally.
• You will oversee the end-to-end execution of social strategy across all major platforms, ensuring timely, high-quality publishing that supports both individual and team narratives during tournaments and off-season, directly contributing to LIV Golf’s record-breaking attendance and broadcast reach of nearly 900 million households across 200+ international markets.
• You will manage a team of Social Media Specialists and collaborate with agency partners across the Teams ecosystem, providing creative feedback, prioritizing deliverables, and ensuring alignment with brand tone, visual standards, and platform-specific best practices for Reels, Shorts, TikTok, YouTube, and X.
• You will lead content capture and publishing during live tournaments, balancing real-time coverage with compelling storytelling, translating campaign briefs and event priorities into actionable plans that support Team objectives and amplify LIV Golf’s signature festival-like atmosphere featuring music, food, live concerts, and family-friendly activations.
• You will partner cross-functionally with Marketing, Comms, Events, and LIV Studios to align social output with broader league campaigns, manage daily workflows and approvals with precision, and mentor junior team members to foster a culture of creative excellence and accountability.
• You will analyze post and platform performance to guide strategy, share insights with the Director of Content and leadership team, and identify growth opportunities for audience, engagement, and watch time, leveraging data to optimize content in fast-moving, event-based environments.
• You will experiment with new creative formats, storytelling styles, and emerging social tools to keep LIV Golf at the forefront of digital innovation in sports, building on its recognition as a two-time winner of the World’s Best Golf Event and commitment to social impact and sustainability through its Impact & Sustainability efforts.

🎯 Requirements

• 10+ years of experience in social media management or digital content for a sports, entertainment, or media brand
• Proven track record managing a small team or direct reports
• Deep knowledge of short-form video and platform algorithms (TikTok, Reels, Shorts)
• Strong project management and communication skills
• Skilled in content planning, caption writing, and cross-platform publishing tools
• Comfortable working nights, weekends, and event-based schedules during tournaments

🏖️ Benefits

• Opportunity to shape the global social media presence of a rapidly growing, innovative sports league with events across Asia, Australia, Europe, the Middle East, North America, and Africa
• Work with a mission-driven organization committed to expanding golf’s reach, enhancing societal impact through sustainability, and creating new value in the golfing ecosystem
• Collaborate with award-winning teams behind LIV Golf’s signature hospitality, inclusive atmosphere, and festival-like events that have earned recognition from World Golf Awards and Sports Business Awards
• Be part of a league that has introduced free agency, player promotion/relegation, and team trades to drive year-round fan engagement, embraced by global sports audiences
• Contribute to LIV Golf’s Impact & Sustainability efforts, recognized as a 2024 Most Impactful award winner by Front Office Sports for positive community impact worldwide
• Work from New York headquarters with exposure to a truly global operation headquartered in both New York and London, reaching nearly 900 million households in over 200 international markets

Skills & Technologies

Onsite

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LIV Golf Investments

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About LIV Golf Investments

LIV Golf Investments is a professional golf league and entertainment company backed by the Public Investment Fund of Saudi Arabia. It organizes the LIV Golf League, a global series of 54-hole tournaments featuring both individual and team formats with no cuts and shotgun starts. The league launched in 2022, aiming to modernize professional golf through shorter events, larger purses, and music-enhanced fan experiences. The company operates tournaments across North America, Europe, Asia, Australia, and the Middle East, while also managing team franchises and digital content platforms to grow the sport's global audience.

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