Job Overview
Location
Remote - United States
Job Type
Full-time
Category
Marketing
Date Posted
March 23, 2026
Full Job Description
đź“‹ Description
- • As a Programmatic Strategist at Directive Consulting, you will play a pivotal role in driving measurable revenue growth for B2B and SaaS clients by designing and executing high-impact programmatic campaigns that go beyond lead generation to fuel pipeline and scale brand performance.
- • You will be responsible for the end-to-end management of programmatic campaigns across Display, Native, Video, and Audio channels, leveraging platforms like DV360 and The Trade Desk to build, optimize, and report on strategies that align with client business objectives and deliver against aggressive performance goals.
- • Directive Consulting is a remote-first, elite B2B performance marketing agency known for its Customer Generation methodology, where strategy, analytics, and creativity converge to deliver real revenue outcomes—not just vanity metrics—for innovative brands in competitive markets.
- • You will collaborate closely with cross-functional teams including analytics, creative, and account leadership to ensure cohesive campaign execution, while serving as the trusted primary point of contact for clients, translating complex data into clear insights and strategic recommendations.
- • This role offers the opportunity to deepen your expertise in programmatic media buying, measurement frameworks, and cross-channel integration, positioning you as a strategic advisor who can influence both campaign performance and long-term client growth trajectories in the evolving B2B tech landscape.
- • You will develop strong executive communication skills by presenting campaign plans, performance reports, and optimization recommendations directly to clients, while contributing to a culture of continuous learning around emerging trends like AI and automation in programmatic advertising.
🎯 Requirements
- • 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies, with hands-on expertise in building and optimizing campaigns in DSPs such as DV360 and The Trade Desk
- • Demonstrated success driving programmatic growth for B2B/SaaS clients managing budgets over $50k/month, including experience in media planning, buying, and building measurement frameworks to evaluate campaign effectiveness
- • Strong analytical ability, exceptional attention to detail, and a results-oriented mindset, with excellent interpersonal and communication skills for client-facing collaboration and cross-functional team coordination
🏖️ Benefits
- • 100% employer-paid medical, dental, and vision plans for employees, with 50% employer contribution for dependents, plus disability and life insurance coverage
- • Unlimited PTO with a 2-week minimum, paid company holidays, birthday off, end-of-year recharge (closed Dec 24–Jan 1), and paid parental leave
- • Annual anniversary trip with peers and executive leadership, access to mental health resources via Spring Health and Headspace, Gympass for physical wellness, and a 3% company match on traditional and Roth 401(k) plans
Skills & Technologies
About Directive Consulting LLC
Directive is a performance marketing agency for software companies, blending search, paid media, and content strategy to accelerate pipeline growth. Founded in 2014 and headquartered in Irvine, California, the agency serves B2B SaaS clients across North America and Europe through data-driven programs that integrate SEO, PPC, and lifecycle marketing. Services include paid search, paid social, marketing automation, and revenue operations consulting, delivered by cross-functional teams focused on measurable pipeline and ARR impact rather than vanity metrics.
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