E-commerce Marketing Copywriter

📋 Description

• • We are seeking a highly skilled and creative E-commerce Marketing Copywriter to join our dynamic team, focusing on crafting compelling email and SMS campaigns that are instrumental in nurturing customer relationships, driving engagement, and ultimately increasing repeat purchases. This role is pivotal in our retention-driven marketing strategy, demanding a proven ability to write engaging, graphic-based email copy that seamlessly aligns with brand voice and tone. The ideal candidate will be a resourceful, audience-savvy professional with a passion for and experience in creating content specifically for the outdoor recreation demographic, encompassing interests such as fishing, hunting, and related lifestyle pursuits.
• • As a fully remote, part-time position, this role requires availability during U.S. business hours, specifically aligned with the EST time zone (9:00 AM - 1:00 PM EST). You will be responsible for developing engaging, conversion-focused copy for both email sequences and SMS outreach, with a primary objective of strengthening customer retention and enhancing lifecycle marketing performance. This position involves close collaboration with our design and marketing teams to ensure that all messaging is not only on-brand but also deeply resonates with our target audience, fostering long-term customer loyalty and advocacy.
• • Key responsibilities will include writing clear, persuasive, and conversion-oriented copy for a variety of email and SMS communications. You will be tasked with developing messaging strategies that effectively encourage repeat purchase behavior and build lasting customer connections. This includes crafting compelling narratives for welcome flows, repeat purchase prompts, and re-engagement sequences, all designed to guide subscribers through optimized retention-focused journeys.
• • A significant aspect of this role involves partnering closely with our design team to create copy for graphic-intensive email layouts. Your words will work in tandem with visual elements to enhance storytelling, boost engagement, and create a cohesive and impactful brand experience. Maintaining a consistent brand voice and tone across all communications is paramount, ensuring that every message reflects our brand's identity and values.
• • You will be expected to create copy that speaks directly to the outdoor recreation audience, demonstrating a deep understanding of their interests, values, and language. This includes tailoring content for communities centered around fishing, hunting, firearms, and other related lifestyle interests. Furthermore, you will collaborate with the broader marketing team to ensure that all messaging aligns perfectly with our overarching retention strategy and specific campaign goals.
• • An analytical mindset is crucial. You will leverage performance insights from campaigns to iterate and continuously improve key metrics such as open rates, click-through rates, and conversion rates. This involves developing effective hooks, captivating subject lines, and innovative campaign angles that drive measurable engagement and deliver tangible results.
• • Success in this role will be measured by the consistent delivery of high-quality, on-brand email and SMS campaigns that demonstrably increase subscriber engagement and retention. You will be expected to achieve strong open, click, and conversion performance across all lifecycle campaigns. A deep understanding of the customer voice and preferences within the outdoor lifestyle space is essential, as is the ability to foster effective collaboration with design, marketing, and analytics teams. Continuous iteration and measurable improvement based on campaign results will be a hallmark of your contribution.
• • This is a unique opportunity to become an integral part of a passionate team dedicated to building meaningful customer relationships through sophisticated retention marketing. As the E-commerce Marketing Copywriter, you will have the direct influence to shape how our brand communicates with its audience and drives long-term loyalty within a thriving e-commerce business. The role offers significant creative ownership, extensive cross-functional collaboration, and the chance to make a measurable impact on retention performance within a growing, remote work environment.
• • The ideal candidate possesses at least two years of dedicated experience in email and SMS copywriting, with a strong preference for experience within the e-commerce sector. A proven track record of writing graphic-based email copy that effectively supports visual design and enhances user engagement is essential. Experience in developing and executing retention marketing and lifecycle campaigns is a must. Furthermore, a background in working within or marketing to the outdoor recreation industry, including niches like fishing, hunting, and firearms, will be highly advantageous.
• • You will demonstrate strong writing skills, with a nuanced ability to adapt tone and voice to resonate with specific audiences. A deep understanding of retention marketing principles and customer lifecycle strategy is required. The role demands a resourceful and detail-oriented approach, enabling you to produce high-quality copy with minimal supervision. Excellent collaboration skills are necessary for working effectively with design, marketing, and analytics teams. Fluency in written and verbal English communication is essential. An analytical mindset, coupled with the ability to utilize performance data to refine and improve messaging, will set you apart.
• • To be considered for this exciting opportunity, candidates must complete the application form and record a video showcasing their relevant skill sets, demonstrating their passion and aptitude for this specialized copywriting role.