Senior Bahasa Malaysia Copywriter

📋 Description

• • As a Senior Bahasa Malaysia Copywriter at BJAK, you will be instrumental in shaping the narrative and brand voice that resonates with millions of users across Southeast Asia. This pivotal role goes beyond mere translation; it's about crafting culturally relevant and emotionally impactful stories that build trust, educate, and inspire action. You will be the architect of our brand's communication, ensuring consistency and compelling engagement across a diverse range of platforms including social media, digital advertising, product interfaces, and large-scale integrated campaigns.
• • Your primary responsibility will be to develop and execute high-impact brand and creative copywriting. This involves writing persuasive and engaging copy for various channels such as digital advertisements, social media posts, landing pages, email campaigns, and in-app product messaging. You will be tasked with creating compelling brand narratives that define BJAK's identity and developing comprehensive messaging frameworks and tone-of-voice guidelines. These guidelines will ensure that every piece of communication, from a catchy headline to a detailed product description, is consistent with our brand's personality and strategic objectives.
• • A key aspect of this role is crafting memorable and scroll-stopping content. You will be responsible for developing attention-grabbing headlines, engaging scripts, and unique storytelling angles that capture audience interest immediately and drive desired outcomes, whether that's clicks, sign-ups, or deeper brand engagement. Your ability to understand what makes content shareable and impactful on social platforms will be crucial.
• • Beyond static content, you will also be deeply involved in content and scriptwriting for dynamic formats. This includes producing scripts and storylines for short-form videos, social media content series, and potentially podcast-style formats. You will create captivating captions, authentic dialogues, and copy optimized for leading platforms like TikTok, Instagram, Facebook, and YouTube, ensuring each piece is tailored to the platform's nuances and audience expectations.
• • Collaboration is at the heart of our creative process. You will work hand-in-hand with a talented team of designers, video producers, marketing specialists, and product managers. Together, you will brainstorm and bring creative concepts to life across various formats, ensuring a cohesive and powerful brand message. Your input will be valued in developing new creative concepts, planning content series, executing integrated campaigns, and identifying key brand moments to leverage.
• • Staying ahead of the curve is essential. You will be expected to conduct ongoing research into cultural trends, emerging social media formats, and viral content styles. This insight-gathering will enable you to identify unique storytelling opportunities that deeply resonate with specific target audiences and diverse markets within Southeast Asia. Your understanding of local nuances and cultural sensitivities will be paramount in crafting truly effective communication.
• • You will thrive in this role if you possess a genuine passion for storytelling and can translate complex ideas into clear, concise, and emotionally resonant copy. An innate understanding of what captures attention on social platforms, coupled with the ability to fluidly shift tones—from playful and witty to professional and informative—will set you apart. We value individuals who can move quickly, embrace iteration, and are comfortable shaping ideas from initial concept to final execution. A true owner's mindset, where you care deeply about the performance and impact of your work, not just its grammatical correctness, is highly desirable.
• • BJAK is a fast-paced environment where innovation and execution are paramount. We operate with a flat organizational structure, encouraging ownership, curiosity, and a results-driven approach. Your contributions will be hands-on, directly impacting the company's mission. If you are a creative wordsmith who excels at crafting content that not only engages but also inspires and delivers measurable results, you will find a fulfilling and impactful career here.
• • This role offers significant creative ownership across multiple formats and channels, providing exposure to diverse regional audiences and cross-country marketing initiatives. You will be part of a collaborative team that values rapid idea development and swift execution, turning concepts into reality quickly. The opportunity to directly influence and define BJAK's brand voice and storytelling identity is a unique and rewarding aspect of this position.