E-mail Marketer

Scale Army

Job Overview

Location

Egypt

Job Type

Full-time

Full Job Description

📋 Description

• The E-mail Marketer role at Scale Army is a fully remote position supporting U.S.-based clients, requiring availability during EST business hours (9:00 AM – 5:00 PM) to manage Klaviyo-driven email marketing strategies that directly impact client engagement, conversion, and revenue growth.
• This role is critical for building and optimizing data-driven email campaigns that enhance customer lifecycle marketing, improve deliverability, and align email initiatives with broader business objectives through measurable performance outcomes.
• Day-to-day responsibilities include developing and managing Klaviyo workflows such as welcome series, abandoned cart sequences, product recommendations, and re-engagement campaigns; segmenting audiences based on behavior and data insights; and optimizing campaigns for conversion and engagement goals.
• The E-mail Marketer will analyze campaign performance using key metrics like open rates, click-through rates, and conversion rates; deliver executive-level reporting with actionable insights; and monitor deliverability to improve inbox placement and campaign effectiveness.
• Responsibilities also involve maintaining clean and segmented customer lists in Klaviyo; analyzing customer behavior and trends to inform targeting; and coordinating with internal teams to ensure email efforts align with broader marketing and product initiatives.
• Collaboration with marketing and product teams is essential to build campaigns that support engagement and sales objectives; contribute to content planning across segments; and recommend strategic improvements to email and customer engagement initiatives.
• The role includes creating high-quality email templates using provided copy and creative direction—building layouts, formatting, and Klaviyo implementation end-to-end—while working independently or with designers as needed.
• Advanced behavior-based segmentation will be developed to strengthen targeting across purchase intent, browsing behavior, lifecycle stage, and engagement patterns, leveraging clean data structures to improve personalization and conversion.
• The E-mail Marketer will own end-to-end email execution from planning and segmentation to template production, A/B testing, performance analysis, and reporting, ensuring alignment with business goals and marketing strategy.
• Success in this role is defined by measurable improvements in engagement, conversion, and deliverability; clear, data-informed reporting that shapes future strategy; strong alignment between email initiatives and business objectives; and smarter segmentation built on reliable data foundations.
• This position offers the opportunity to take full ownership of email marketing performance in a fast-paced, growth-focused environment where strategic execution directly influences client scalability and customer engagement effectiveness.

🎯 Requirements

• 2+ years of hands-on experience with Klaviyo, including workflow creation, segmentation, automation, and performance measurement.
• Proven experience managing email campaigns from planning through execution, including A/B testing, segmentation, and analytics-driven optimization.
• Strong understanding of email marketing best practices, conversion-focused strategy, and the ability to translate data into actionable recommendations.
• Detail-oriented with excellent organizational, time management, and communication skills for cross-functional collaboration.
• Ability to independently create polished, brand-aligned, conversion-oriented email templates from concept to Klaviyo implementation.
• Experience maintaining clean customer lists, analyzing customer behavior, and developing behavior-based segmentation to improve targeting and personalization.

🏖️ Benefits

• Fully remote work arrangement with flexibility to work from LATAM, Africa, or Eastern Europe.
• Opportunity to work with U.S.-based clients and gain exposure to international digital marketing practices.
• Ownership of end-to-end email marketing strategy and execution in a growing, fast-paced environment.
• Professional growth through direct impact on client engagement, conversion, and revenue growth.
• Collaboration with cross-functional teams including marketing, product, and design to build integrated campaigns.
• Clear performance metrics and executive-level reporting responsibilities that build strategic and analytical expertise.

Skills & Technologies

Remote

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About Scale Army

Scale Army Careers is a remote-talent marketplace that sources, vets and places top sales, marketing and technical professionals across Latin America and Africa into full-time roles with high-growth U.S. companies. Operating under the same umbrella as Scale Army, the platform pairs candidates with vetted 40-hour-per-week engagements, provides onboarding guidance, monthly check-ins and equipment stipends, and channels consistently strong performers into progressively higher-impact opportunities to build long-term, dollar-based careers.

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