Email Marketing Specialist

📋 Description

• • Embark on a dynamic career as an Email Marketing Specialist, a pivotal role within our fully remote marketing team. This position is ideal for a detail-oriented and execution-focused individual who thrives on transforming creative assets and compelling copy into high-performing email marketing campaigns. You will be instrumental in ensuring our email communications are not only visually stunning and technically sound but also strategically aligned with broader marketing objectives and brand integrity.
• • Your primary responsibility will be the meticulous building and designing of marketing emails, predominantly utilizing Mailchimp, though proficiency with other established email platforms like Constant Contact or Campaign Monitor will be highly valued. This involves taking provided content and visual elements and translating them into functional, responsive, and aesthetically pleasing emails that resonate with our target audience.
• • A core aspect of this role is adherence to established email templates and strict brand guidelines. You will ensure every email sent reflects our brand's identity, maintaining a consistent and professional appearance across all communications. This requires a keen eye for detail and a commitment to quality in every pixel and line of text.
• • Collaboration is key. You will work closely with the marketing team, engaging in clear and effective communication to fully grasp campaign goals and objectives. This understanding will enable you to translate these strategic aims into impactful email designs that drive engagement and achieve desired outcomes.
• • A significant part of your role will involve rigorous testing and optimization. Before any campaign goes live, you will meticulously test emails across a variety of devices and email clients to guarantee seamless compatibility and a flawless user experience. You will also monitor key email performance metrics, such as open rates, click-through rates, and conversion rates, using this data to identify areas for improvement and suggest actionable optimization strategies.
• • Exceptional attention to detail is paramount. You will be responsible for thoroughly proofreading all email content, ensuring absolute accuracy in spelling, grammar, and punctuation. Furthermore, you will meticulously verify all links, images, and interactive elements to confirm they are functioning correctly and as intended, preventing any potential disruptions to the user journey.
• • This role offers a unique opportunity to contribute to ongoing, impactful email marketing campaigns within a supportive, fully remote environment. You will be an integral part of a collaborative marketing team, directly influencing campaign performance and playing a crucial role in delivering polished, high-quality email communications that drive business results.
• • You will be expected to manage your time effectively, balancing multiple projects and meeting deadlines without compromising the high standards of quality and accuracy that are expected. This role is perfect for someone who enjoys the hands-on execution of email marketing and takes pride in producing exceptional work.
• • The ideal candidate will possess a solid understanding of email marketing best practices, including the principles of A/B testing, audience segmentation, and general campaign optimization techniques. This knowledge will be applied to enhance the effectiveness of our email outreach.
• • While not strictly required, a foundational knowledge of HTML and CSS for email customization will be a significant advantage, allowing for greater flexibility and precision in email design and development. Experience with email automation workflows and more advanced email marketing strategies would also be a valuable asset, demonstrating a deeper level of expertise.
• • This position is open to candidates based in LATAM, Africa, and Eastern Europe. Crucially, as this role directly supports U.S.-based clients, candidates must be available to work during U.S. business hours, specifically aligning with the client's time zone (10 AM - 6 PM EST). This ensures seamless communication and timely execution of campaigns.
• • In essence, you will be the guardian of our email marketing execution, ensuring that every email sent is a testament to our brand's commitment to quality, consistency, and strategic marketing excellence. Your work will directly contribute to building strong customer relationships and driving business growth through effective digital communication.