Email Marketing Specialist

📋 Description

• • Type: Full-Time, Remote (Central America & LATAM )
• • Working Hours: Mondays - Fridays, 9:00am - 5:00pm PST
• • Compensation: USD $ 1800 -2700 (based on experience and location)
• • Own the ESP and the email/SMS engine. Own ActiveCampaign end-to-end — lists, segments, automations, builds, CRM tagging, webhooks, and sends; own subscription lists, imports, and segmentation; run the SMS/text campaigns.
• • Build the nurture and lifecycle automation. Build drip and nurture sequences (e.g., the post-capital investor sequence); document which tags fire which sequences so the logic is legible and maintainable; build webinar and event registration and confirmation flows in Zoom, Calendly, and new tools as they come online.
• • Protect deliverability. Own domain authentication, DNS and seed-email setup, and inbox warmups (Inbox Ally), across several domains, so the brand earns and keeps inbox placement. This is the foundation everything else rests on: large email open rates exceeding 35% opens
• • Capture and route every lead. Edit and test the NFC digital-card / lead-capture system before each event; make sure capture-form consent options and checkboxes are present and correct; route captured event leads into the CRM and the right sequences; review new leads daily and trigger timely follow-up; confirm territories and define which lead goes to which rep and sequence for the Developer to build.
• • 5+ years in email marketing, marketing automation, lifecycle, or CRM — with hands-on ownership of an ESP (ActiveCampaign, HubSpot, Klaviyo, Marketo, or similar).
• • Deliverability expertise. You manage SPF/DKIM/DMARC, DNS, warmups, and inbox placement, and you can diagnose why mail lands in spam. This is the specialized skill that makes or breaks the role.
• • Automation builder. You build drip, nurture, and behavioral sequences and keep the tag-to-sequence logic clean and documented.
• • Lead capture and routing. Forms, consent/compliance fields, event capture, territory routing, and CRM hygiene are second nature.
• • Owner's mindset: whatever-it-takes hours, low-ego, drives outcomes without being told.
• • Real AI & systems builder: you build automation, processes and segmentation workflows in Claude using connectors, agents, skills — that 2× your output. Not prompt-dabbling.
• • Self-sufficient operator: you know what to do and where to go unprompted and learn any tool cold.
• • Execution obsession: you test every sequence and flow end-to-end before it ships — nothing goes live broken.
• • Proactive communicator who drives the update cadence and never goes dark.
• • Valid passport and able to travel to the US up to 2× per year for ~one week (first trip Aug 31- Sep 3.).
• • Using Zoom and Calendly tools for transaction-based email sequences
• • Strong written and spoken English and a reliable remote setup.
• • Experience with regulated or financial-services email — consent, disclosures, suppression management, and compliant SMS (TCPA-style opt-in).
• • ActiveCampaign and/or HubSpot certification or deep fluency; experience migrating or running both.
• • Text-based messaging oversight such as SalesMsg
• • Hands-on with deliverability tooling (Inbox Ally, Google Postmaster, seed-list testing).
• • Experience with event / field lead capture (NFC, Whova, registration flows).
• • Built AI-assisted lifecycle or segmentation systems before.
• • High-volume B2C, membership, or investor-nurture experience.
• • A methodical, detail-obsessed working style — the kind of person who notices a broken merge tag before it goes out to 10,000 people