Email Marketing Specialist

📋 Description

• • Join Scale Army as an Email Marketing Specialist and play a pivotal role in the successful onboarding and launch of new restaurant and shop partners. This position is crucial for ensuring that our new partners are seamlessly integrated into our platform, equipped with compelling marketing materials, and ready to engage their target audience from day one. You will be at the forefront of our growth, directly contributing to the expansion of our client base by meticulously executing email marketing strategies and coordinating launch activities. This role offers a unique blend of creative marketing execution and operational precision, making it an ideal opportunity for a detail-oriented professional looking to make a significant impact in a fast-paced, dynamic environment.
• • In this role, your day-to-day responsibilities will encompass a wide range of critical tasks designed to facilitate smooth partner launches. You will be instrumental in building and designing engaging launch email campaigns, leveraging platforms like Mailchimp to create visually appealing, responsive, and deliverable emails that adhere to established templates and branding guidelines. A significant part of your work will involve supporting the buildout of partner offering pages, which includes setting up SKUs and populating content using AI-assisted prompts and provided assets, ensuring all information is accurate and presented effectively. Furthermore, you will be responsible for crafting essential launch-related content, such as social media launch guides with recommended Instagram captions and website copy, empowering our new partners with the tools they need to succeed.
• • Your responsibilities extend to meticulous quality control and testing. You will rigorously proofread all email content for any spelling, grammar, or accuracy errors, and meticulously verify links, images, and overall functionality before any launch. This includes testing emails across various devices and email clients to guarantee universal compatibility and a flawless user experience. You will also monitor key campaign performance metrics, such as open rates and click-through rates, providing insights and suggesting potential optimizations to enhance campaign effectiveness. This proactive approach to monitoring and improvement is vital for maximizing the impact of our email marketing efforts.
• • Collaboration and communication are at the heart of this role. You will work closely with the sales team, acting as a key point of contact to support new partner launches and ensure consistent alignment on priorities and deadlines. Maintaining open and proactive communication channels is paramount; you will be expected to flag potential blockers and escalate any delays early to prevent them from impacting critical launch timelines. Your ability to manage multiple active launches simultaneously, while consistently maintaining a high standard of accuracy and quality, will be a testament to your organizational and execution skills. This cross-functional partnership ensures that marketing efforts are perfectly synchronized with sales objectives, creating a cohesive and effective launch strategy for every new partner.
• • This position offers a fantastic opportunity to hone your skills in email marketing, platform implementation, and launch coordination within a supportive and growth-oriented company. You will gain invaluable experience in managing complex projects from inception to completion, working with diverse partners and collaborating with various internal teams. The role provides a platform to develop a deep understanding of the restaurant and shop partner ecosystem, enhancing your ability to strategize and execute marketing campaigns that drive tangible results. By mastering the intricacies of email marketing platforms and contributing to the success of numerous launches, you will significantly advance your career in digital marketing and operations.
• • The team you will be joining is dedicated to empowering businesses through innovative platform solutions. We pride ourselves on a collaborative culture where proactive communication and a results-driven mindset are highly valued. You will be part of a remote-first organization that supports talent across LATAM, Africa, and Eastern Europe, fostering a diverse and inclusive work environment. Our client-centric approach means you'll be working with U.S.-based clients, requiring availability during U.S. business hours (9 AM - 5 PM EST), ensuring seamless support and timely execution for our partners.
• • This role is more than just executing tasks; it's about being a strategic partner in our clients' success. You will learn to navigate the complexities of launching new businesses in a competitive market, developing a keen eye for detail and a robust understanding of marketing best practices. The experience gained in managing multiple projects, collaborating with sales, and optimizing campaign performance will equip you with a versatile skill set, preparing you for future growth opportunities within the company or the broader marketing industry. Your contributions will be directly visible in the successful growth and engagement of our partners, offering immense professional satisfaction.