Email Operations Specialist

📋 Description

• • As an Email Operations Specialist at Scale Army, you will be at the forefront of executing and optimizing high-impact email marketing campaigns and sophisticated automation workflows for a diverse portfolio of clients.
• • This pivotal role blends hands-on execution with strategic thinking, empowering you to directly influence client engagement, conversion rates, and overall email channel performance.
• • You will be responsible for the end-to-end management of email campaigns, from initial setup and deployment to in-depth performance analysis and strategic optimization.
• • A significant part of your role will involve designing, building, and refining automated customer journey workflows, ensuring timely and relevant communication with target audiences.
• • You will leverage your expertise to create trigger-based email sequences and behavioral campaigns that nurture leads and drive customer loyalty.
• • Building and managing dynamic customer audience segments using advanced segmentation logic will be crucial for delivering personalized and effective email communications.
• • Your analytical skills will be put to the test as you continuously optimize automation flows based on rigorous performance data analysis.
• • You will take ownership of key email channel performance metrics, including open rates, click-through rates, conversion rates, and overall ROI, driving improvements through data-informed strategies.
• • Monitoring and analyzing campaign performance metrics will be a daily activity, allowing you to identify trends, opportunities, and areas for enhancement.
• • You will be instrumental in providing actionable optimization recommendations derived from A/B testing results and comprehensive performance data.
• • Contributing to the strategic planning of campaign calendars and email send plans will ensure a cohesive and effective email marketing strategy across all client accounts.
• • You will proactively contribute valuable insights that directly enhance campaign performance and achieve desired business outcomes.
• • A key aspect of this role involves configuring and managing integrations between critical marketing platforms such as HubSpot, Facebook, and LinkedIn, ensuring seamless data flow and campaign execution.
• • You will work with webhooks and data synchronization processes, or coordinate effectively with internal teams to ensure technical requirements are met.
• • Maintaining domain health and implementing email hygiene best practices will be essential to ensure high deliverability rates and protect client brand reputation.
• • You will collaborate closely with copywriters and clients, acting as a trusted partner to translate marketing objectives into successful email strategies.
• • Proactive and transparent communication regarding project risks, potential blockers, and ongoing progress will be vital for maintaining strong client relationships and project momentum.
• • You will provide strategic recommendations on campaign direction, content optimization, and overall email marketing strategy, acting as a subject matter expert.
• • This role offers a unique opportunity to join a dynamic and collaborative marketing operations team dedicated to delivering exceptional results for clients.
• • You will have the chance to deepen your expertise in cutting-edge marketing automation technologies, complex integrations, and advanced performance optimization techniques.
• • The fully remote nature of this position, coupled with the requirement to align with U.S. CST business hours, offers flexibility while demanding a high level of self-discipline and time management.
• • You will be deploying approximately 10-20 email campaigns weekly, requiring efficient workflow management and meticulous attention to detail.
• • Setting up campaigns across various platforms like HubSpot, Klaviyo, Sailthrough, Dotdigital, and Omita will broaden your technical skill set.
• • Performing thorough quality assurance checks on all emails before deployment is a non-negotiable responsibility to maintain campaign integrity.
• • You will have the opportunity to implement light HTML updates to email templates, adding a layer of technical versatility to your role.
• • Managing the intricate scheduling and send cadences for numerous campaigns will require strong organizational skills.
• • This role is ideal for a proactive, detail-oriented individual with a passion for email marketing and a desire to drive measurable results in a remote, client-facing environment.