Events & Community Lead

📋 Description

• • Vendelux is seeking a dynamic and visionary Events & Community Lead to orchestrate our entire event ecosystem and serve as the vibrant public face of our brand within the thriving event marketing community. As a Series A SaaS company revolutionizing how businesses discover and maximize the impact of their event marketing efforts, Vendelux provides a critical system of record powered by AI insights. Our platform empowers high-growth companies to identify the most impactful events, conferences, and trade shows, transforming event marketing from a cost center into a strategic growth driver. Founded in 2021 and backed by leading investors like FirstMark, our mission is to elevate the status and effectiveness of event marketers, whom we recognize as the unsung heroes of successful companies.
• • This pivotal role is designed for an individual who is passionate about creating exceptional experiences and fostering strong communities. You will be instrumental in shaping Vendelux's presence at industry events, from major flagship conferences to intimate VIP dinners and dynamic virtual programs. Beyond event execution, you will be the architect and cultivator of a thriving community of event, field, and marketing professionals. This involves building, activating, and scaling a network of engaged individuals, both within our customer base and the broader market. The ideal candidate will not only possess exceptional event planning and community management skills but will also be comfortable and enthusiastic about becoming a prominent voice for event marketers, sharing unique perspectives on social media, and playing a central role in Vendelux's overall marketing strategy. You will embody the spirit of "building in public," sharing insights and progress with the event marketing community.
• • Your core responsibilities will encompass the end-to-end ownership of Vendelux's event portfolio. This includes the strategic design, meticulous planning, flawless execution, and continuous iteration of a diverse range of event formats. You will conceptualize and manage everything from a significant Vendelux conference and exclusive customer advisory retreats to impactful conference sponsorships, intimate VIP dinners, engaging event activations, and informative webinars. The goal is to design events that are not just well-executed but truly unforgettable, leaving a lasting impression even on seasoned event professionals. This extends to creating community programs that transform our customers and industry peers into enthusiastic advocates, amplifying Vendelux's reach through powerful word-of-mouth referrals, robust social media engagement, and a strong industry presence.
• • A key aspect of this role is driving attendance and engagement for all Vendelux-hosted and sponsored events. You will develop and implement sophisticated invite strategies, craft compelling pre-event communications, and execute effective post-event follow-up campaigns. Leveraging the Vendelux platform itself, you will identify the most opportune events, activate the most relevant audiences, and facilitate the generation of meaningful meetings and pipeline for our sales team through Vendelux Meetings. Your visibility within the event marketing world will be paramount. You will actively participate in event communities, engage on platforms like LinkedIn, and contribute to relevant Slack forums. Your role will involve spotting emerging opportunities, building valuable relationships, and consistently keeping Vendelux top-of-mind with our Ideal Customer Profile (ICP). You will be the embodiment of Vendelux's commitment to the event marketing community.
• • Furthermore, you will own and drive the growth of our dedicated community space. This involves curating compelling programming, actively sparking conversations, nurturing champions among members, and ensuring a vibrant, interactive environment where event and marketing professionals can connect with each other and with Vendelux. Content creation is also a significant component, including sourcing and managing speakers and influencers for events and webinars, and designing engaging event content that resonates with our audience. Finally, you will be responsible for measuring and reporting on the performance of all events and community initiatives. This includes tracking key metrics such as reach, engagement, audience quality, sentiment, and downstream business impact. You will share these insights with the broader team and use them to continuously refine our event and community playbook, ensuring ongoing optimization and success.
• • This role offers a unique opportunity to shape the future of event marketing through innovative technology and community building. If you are a strategic thinker, a creative executor, and a passionate community advocate, we encourage you to apply.