Field Marketer

HubSpot, Inc.

Job Overview

Location

Tokyo, Japan

Job Type

Full-time

Full Job Description

📋 Description

• Field Marketer at HubSpot, Inc. in Tokyo, Japan: This role is critical to driving pipeline growth and customer engagement in Japan’s Small Business and Mid-Market segments by designing and executing high-impact in-person and virtual events that translate marketing strategy into measurable business results. As the primary marketing liaison for Japan-based BDR, Sales, and Customer Success teams, you will ensure marketing initiatives are tightly aligned with sales objectives, creating seamless experiences that accelerate deal cycles and strengthen customer relationships.
• Day-to-day responsibilities include developing and executing end-to-end field marketing strategies for Japan, managing trade shows, prospect roundtables, third-party events, and group demos; owning event logistics such as venue sourcing, vendor negotiations, catering, and on-site coordination; collaborating with Revenue and Integrated Marketing teams to align local execution with global best practices; recruiting and managing executive speakers and customer testimonials; tracking and analyzing event performance against pipeline, deals, and MRR metrics; and serving as the primary marketing contact for sales teams on event invitations, attendance, and follow-up to ensure active participation and ROI.
• You will join a dynamic, globally connected APAC marketing team at HubSpot, a company renowned for its customer-obsessed culture and commitment to innovation. The team values collaboration, data-driven decision-making, and bold experimentation, offering a supportive environment where local market insights from Japan are shared globally to influence broader field marketing strategies. You’ll work cross-functionally with sales, customer success, and product teams to ensure marketing efforts are tightly integrated with revenue goals.
• In this role, you will develop deep expertise in B2B field marketing within the SaaS industry, mastering the full event lifecycle from concept to post-event analysis. You’ll strengthen your stakeholder management and cross-functional collaboration skills by working closely with sales and customer success teams, gain hands-on experience in optimizing marketing ROI through data attribution, and position yourself as a regional leader whose successes in Japan can shape APAC and global field marketing practices. This is an opportunity to make tangible business impact while growing your strategic and operational marketing capabilities in a fast-paced, innovative environment.

🎯 Requirements

• Native Japanese speaker with business-level English proficiency and excellent communication skills in both languages
• 3~5 years of B2B marketing experience with proven track record in hands-on event execution and field marketing, ideally within SaaS environments
• Strong relationship-building skills with BDR and Sales Teams, with demonstrated ability to work collaboratively in cross-functional environments
• Exceptional project management and logistics coordination abilities for managing multiple simultaneous events with strong attention to detail
• Hands-on experience with event logistics including venue sourcing, vendor negotiations, catering coordination, and on-site event management
• Data-oriented with ability to track event performance, pipeline attribution, and optimize programs based on measurable results

🏖️ Benefits

• Opportunity to drive measurable business impact through high-impact in-person and virtual events targeting Japan’s SMB and Mid-Market segments
• Close collaboration with global APAC and HubSpot marketing teams, enabling knowledge sharing and influence on regional and global field marketing strategies
• Access to HubSpot’s award-winning culture focused on customer obsession, boldness, learning, and delivery with HEART, including flexible work arrangements and commitment to employee growth and well-being

Skills & Technologies

Remote

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HubSpot, Inc.

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About HubSpot, Inc.

HubSpot is a developer of cloud-based CRM software for marketing, sales, customer service, and operations. Founded in 2006 and headquartered in Cambridge, Massachusetts, the company offers integrated tools that help businesses attract visitors, convert leads, close deals, and manage customer relationships. Its platform includes email automation, content management, analytics, and AI features, serving over 194,000 customers in more than 120 countries.

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