Job Overview
Location
Remote
Job Type
Full-time
Category
Product Management
Date Posted
May 22, 2026
Full Job Description
đź“‹ Description
- • Build and scale Further’s national field marketing strategy to drive pipeline and revenue from small and regional Senior Living operators across the U.S.
- • Own the end-to-end execution of Further’s presence at regional, state, and niche Senior Living conferences and association events, including sponsorship selection, booth strategy, messaging, staffing, pre-event promotion, on-site engagement, and post-event follow-up.
- • Develop and manage the annual field marketing calendar and budget across all regions, prioritizing events based on ROI and pipeline potential.
- • Partner closely with Sales leadership to align field marketing efforts with territories, target accounts, and revenue goals, ensuring events convert conversations into demos and sales opportunities.
- • Design field programs with event-specific CTAs, on-site meeting booking systems, and regional nurture campaigns to drive measurable pipeline and influenced revenue.
- • Track, report, and analyze event-sourced pipeline, influenced revenue, and ROI by event and region using data-driven metrics.
- • Create standardized playbooks for regional conferences, association events, and field activations, ensuring consistent brand messaging while allowing for regional customization.
- • Continuously test, learn, and optimize event formats, messaging, and participant engagement tactics to improve performance and scalability.
- • Serve as Further’s primary marketing liaison for regional and state Senior Living associations, cultivating long-term partnerships through sponsorships, speaking opportunities, workshops, and co-marketing initiatives.
- • Collaborate with Product Marketing, Design, and Sales teams to ensure field messaging aligns with GTM priorities, brand standards, and product positioning.
- • Maintain a high-quality, consistent brand presence at all events while tailoring communication to regional audience needs and market dynamics.
- • Operate with significant autonomy in a fast-paced, high-growth environment, taking radical ownership of field marketing outcomes and continuous improvement.
🎯 Requirements
- • 3–5+ years of experience in Field Marketing, Event Marketing, or Demand Generation
- • Experience owning national or multi-region field marketing programs
- • Proven ability to tie events directly to pipeline and revenue impact
- • Strong project management skills with the ability to juggle multiple events, regions, and stakeholders
- • A data-driven mindset focused on ROI, pipeline, and outcomes rather than just activities
- • Comfort working in a fast-paced, high-growth environment with significant ownership and autonomy
🏖️ Benefits
- • Competitive salary, equity, and benefits
- • Remote-first culture that values clarity, ownership, and speed
- • Opportunity to own and scale a critical revenue-driving function from the ground up
- • Work closely with Sales and GTM leadership on highly visible initiatives
- • Be part of a humble, high-performing, mission-driven team
Skills & Technologies
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About The Job Sauce
The Job Sauce is a career-coaching firm that helps professionals land six-figure roles through résumé writing, LinkedIn optimization, interview preparation and salary-negotiation training. Founded by former tech recruiter Madeline Mann, the company offers self-paced online programs, live group coaching and one-on-one services aimed at mid-career job seekers. Its methodology focuses on data-driven résumé design, strategic networking and persuasive storytelling to secure interviews and offers faster. The firm has served thousands of clients across technology, finance, healthcare and other industries, publishing free career content on YouTube and LinkedIn to broaden access to job-search best practices.
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