Field Marketing Manager - MENA - Dubai, UAE

📋 Description

• • Immersive Labs is seeking a dynamic and results-oriented Field Marketing Manager to spearhead demand generation efforts across the Middle East and North Africa (MENA) region. This pivotal role, based in Dubai, UAE, will be instrumental in building and executing a comprehensive marketing strategy tailored to the unique needs and opportunities within MENA. You will be a key player in driving engagement with our industry-leading cyber resilience platform, contributing directly to our global mission of empowering organizations to defend against evolving cyber threats.
• • As the Field Marketing Manager for MENA, you will report to the Senior Director of Global Revenue Marketing and collaborate closely with the global marketing team. However, your primary focus will be on regionalizing our marketing efforts, working hand-in-hand with our Solutions Engineering, Product Marketing, and Customer Success teams to ensure alignment and maximum impact. Your closest partners in the region will be the Enterprise Sales team, for whom you will serve as a strategic marketing ally.
• • Your core responsibility will be to design and implement a region-specific marketing plan. This will involve a multifaceted approach, including the planning and execution of both in-person and virtual events such as webinars, executive roundtables, and lunch & learns. You will also be responsible for developing and managing targeted field marketing campaigns aimed at generating net-new sales opportunities, accelerating revenue growth, and significantly increasing brand awareness throughout the MENA territory.
• • The ideal candidate is proactive, customer-focused, and possesses a deep understanding of how to demonstrate tangible value to clients. You will be at the forefront of a rapidly growing industry, helping organizations prove and improve their cyber resilience through simulated real-world threats, skill testing, and performance measurement. This is an exceptional opportunity to shape a nascent industry category and make a significant impact on how businesses approach cybersecurity.
• • You will have the chance to work with a diverse range of individuals from various cultural backgrounds, supporting them in achieving their professional objectives. The role offers a blend of strategic planning and hands-on execution, with opportunities for travel to attend and support events within the region. This position has been created to support Immersive Labs' ambitious growth trajectory, and we are eager to welcome a passionate individual to join our mission to prepare organizations for the cyber threats of tomorrow.
• • Key responsibilities will include:
• • Partnering with the MENA Enterprise Sales and Business Development teams to provide them with essential marketing enablement through the planning and execution of webinars, executive roundtables, lunch & learns, trade shows, and partner events.
• • Providing on-the-ground support at key regional events, requiring travel as needed to ensure successful execution and engagement.
• • Collaborating closely with the Senior Director of Global Revenue Marketing to adapt and regionalize global event strategies and messaging for the specific nuances of MENA customers.
• • Acting as a crucial feedback loop to the Product Marketing team, sharing insights on the effectiveness of current offerings and campaigns within the MENA market to inform future product development and marketing strategies.
• • Developing and managing the regional marketing budget, ensuring optimal allocation of resources to achieve demand generation targets.
• • Identifying and nurturing strategic partnerships with local organizations and influencers to expand our reach and credibility within the MENA cybersecurity ecosystem.
• • Analyzing marketing campaign performance data, generating reports, and providing actionable insights to optimize future initiatives and demonstrate ROI.
• • Staying abreast of the latest cybersecurity trends, competitive landscape, and market dynamics within the MENA region to ensure our marketing strategies remain relevant and impactful.
• • Contributing to the development of localized marketing collateral, case studies, and sales enablement materials that resonate with the MENA audience.
• • Fostering strong relationships with key stakeholders across sales, marketing, product, and customer success teams to ensure cohesive and integrated go-to-market strategies.
• • This role is ideal for someone who thrives in a fast-paced, collaborative environment and is passionate about cybersecurity and its role in business resilience. You will be empowered to take ownership of your initiatives, drive measurable results, and contribute to the continued success and expansion of Immersive Labs in a critical global market. We are committed to fostering an inclusive and supportive workplace where you can be your authentic self and perform at your best.