Field Marketing Representative (FMR)

📋 Description

• • Are you a recent graduate or an early-career professional with a passion for connecting with people and driving business growth? Do you thrive in dynamic environments and enjoy the thrill of representing innovative technology at high-profile events? Popl, a trailblazer in the In-Person Go-To-Market category, is seeking a vibrant and motivated Field Marketing Representative (FMR) to join our rapidly expanding team. This is a unique opportunity to be at the forefront of transforming how companies leverage real-world interactions into tangible pipeline and revenue.
• • At Popl, we're building the essential infrastructure for measurable, scalable, and revenue-driving in-person Go-To-Market strategies. Our AI-native platform revolutionizes event lead capture, enrichment, and real-time CRM synchronization, ensuring that every badge scan translates into a high-quality, actionable lead. In an era where digital channels are increasingly saturated, we empower businesses to unlock the full potential of their in-person engagements, from trade shows and conferences to field events and client meetings.
• • As a Field Marketing Representative, you will be a crucial ambassador for Popl, operating on the front lines to engage prospective clients, meticulously qualify inbound and outbound leads, and represent our cutting-edge platform at significant in-person events across the nation. This role is ideally suited for an individual who is energized by travel, excels at building relationships through in-person networking, and is eager to help forward-thinking companies modernize their lead capture processes.
• • Your primary responsibility will be to **Qualify Leads**. This involves proactively engaging with inbound leads generated through various channels and identifying new potential accounts. You will utilize a multi-channel approach, including email, LinkedIn, phone calls, and direct interactions at events, to understand prospect needs and determine their fit with Popl's solutions.
• • You will **Own the First Touch** point for many potential customers. This means being the initial representative they interact with, demonstrating a keen ability to listen and understand their unique pain points. You'll be tasked with clearly and compellingly articulating how Popl's innovative platform can address these challenges and deliver significant value.
• • A core objective of this role is to **Drive Pipeline** growth. By effectively qualifying leads and identifying high-potential opportunities, you will be responsible for setting up qualified meetings for our Account Executives. Your success directly fuels our revenue engine and contributes to Popl's overall growth trajectory.
• • A significant and exciting aspect of this role involves **Travel for Events**. You will have the opportunity to attend key industry trade shows, conferences, and other significant events, acting as a Popl representative. This provides invaluable experience in event marketing, networking, and understanding market dynamics firsthand.
• • Maintaining **CRM Hygiene** is essential. You will be responsible for keeping our Salesforce database meticulously organized and up-to-date with accurate contact information, interaction notes, and opportunity data. This ensures seamless collaboration and provides reliable insights for the sales and marketing teams.
• • You will **Collaborate** closely with our dynamic sales, marketing, and product teams. This cross-functional partnership is vital for continuously refining our messaging, improving sales processes, and ensuring our product roadmap aligns with market needs. Your feedback from the field will be instrumental in shaping Popl's future.
• • We are looking for individuals who possess strong communication and interpersonal skills, both written and verbal, enabling them to build rapport and convey complex information effectively. Comfort with outbound outreach strategies and a creative approach to prospecting are key. A willingness to travel frequently (2-3 times per month) is a requirement for this role.
• • A self-starter mindset is crucial; we value individuals who are coachable, highly organized, and demonstrate an eager desire for professional growth. Familiarity with essential sales and marketing tools such as HubSpot, Salesforce, ZoomInfo, Apollo, and LinkedIn is highly beneficial and will accelerate your impact.
• • For those looking to make a significant impact in a fast-paced startup environment, this role offers unparalleled opportunities for learning and career advancement. You'll be joining a team dedicated to innovation and success, contributing directly to the growth of a company redefining an entire market category.