Field Marketing Specialist

📋 Description

• • Ping Identity is seeking a proactive and innovative Field Marketing Specialist to join our rapidly expanding Southern European (SEU) team, focusing on driving net new logo demand and enhancing brand awareness across Spain and Portugal. This role is pivotal in supporting the SEU region's ambitious growth targets and contributing to the company's mission of making digital experiences secure and seamless for all users. As an integral part of the marketing function, you will collaborate closely with the SEU Sales organization and pan-EMEA Go-To-Market (GTM) teams to develop and execute strategic, integrated GTM plans that generate qualified pipeline and foster exceptional growth.
• • In this dynamic role, you will be instrumental in developing and executing the regional marketing plans for Spain and Portugal, with a sharp focus on achieving key metrics of success. You will work collaboratively with internal stakeholders and external vendors to bring our Go-To-Market vision to life, ensuring alignment with the company's strategic objectives. A significant part of your responsibility will involve reviewing, refining, and developing regional GTM tactics on an ongoing basis to maintain and deepen engagement with strategic accounts. You will also partner with pan-EMEA marketing leads to create and implement vertical or use-case-led GTM plans, including Account-Based Marketing (ABM) strategies for enterprise accounts (1:Few, 1:1) where appropriate for the Spanish and Portuguese markets. Furthermore, you will provide articulate feedback on campaign performance, conduct success analysis, and recommend next steps for optimization. Your role will also encompass supporting budget and procurement processes, ensuring accountability for budget spend and effective management.
• • Ping Identity is a global leader in intelligent identity solutions, empowering enterprises to secure their digital interactions and provide seamless user experiences. Our cloud identity platform enables businesses to manage customer and employee identities securely and efficiently, allowing them to shop, work, and bank online without friction or fear. We are headquartered in Denver, Colorado, and serve over half of the Fortune 100 companies worldwide. Our culture is built on the principle of 'digital freedom,' inspiring innovation and collaboration. We champion every identity, celebrating diversity and empowering employees to bring their authentic selves to work. This commitment to individuality and respect is at the core of our company values and guides our interactions with customers, partners, and each other.
• • This role offers a significant opportunity for professional growth and development within a fast-paced, high-growth technology environment. You will gain hands-on experience in developing and executing multi-touch marketing campaigns, ABM strategies, and GTM plans within the cybersecurity sector. You will hone your analytical and problem-solving skills by evaluating campaign success and refining tactics for maximum impact. By collaborating closely with sales and pan-EMEA marketing teams, you will develop a deep understanding of enterprise sales cycles and market dynamics. The position provides a platform to build strong relationships with internal stakeholders and external vendors, enhancing your negotiation and communication abilities. Ultimately, you will contribute directly to the company's growth trajectory, playing a key role in achieving ambitious regional targets and advancing your career in field marketing.
• • The Field Marketing Specialist will be a key contributor to the SEU marketing team, working closely with the Head of Field Marketing for Southern Europe. You will support the development and execution of marketing plans specifically tailored for Spain and Portugal, ensuring alignment with broader EMEA strategies. This involves close collaboration with sales teams to identify target accounts and develop tailored campaigns. You will also be responsible for tracking campaign performance, analyzing results, and providing actionable insights to optimize future marketing efforts. The role requires a proactive approach to identifying new opportunities for demand generation and brand building within the region. You will manage marketing budgets, ensuring efficient allocation of resources and accurate tracking of spend. The ability to adapt to evolving market conditions and customer needs will be crucial for success. This position is ideal for a motivated individual looking to make a tangible impact in a growing technology company and contribute to the success of the Southern European market.
• • Your day-to-day responsibilities will include collaborating with the SEU marketing team on strategic planning, supporting the execution of marketing campaigns, and managing vendor relationships. You will work with sales teams to understand their needs and develop targeted marketing initiatives. Performance tracking and reporting will be a regular part of your duties, requiring strong analytical skills. You will also be involved in budget management and procurement processes. The role demands excellent communication skills, both written and verbal, to articulate campaign strategies and results effectively. You will be expected to work independently and as part of a team, demonstrating strong initiative and problem-solving capabilities. The opportunity to travel within the SEU region and occasionally to other European or US locations will provide exposure to different markets and business units. This role is designed for someone who thrives in a dynamic environment and is eager to contribute to the success of Ping Identity in Southern Europe.